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9:41
Echo
Recording
4:17

Current Appointment

Johnson Residence

1247 Oak Ridge Dr

Field Conversation Intelligence

Field sales coaching app. Every conversation counted.

Echo captures what your reps say in the field — at the door or on the phone — and turns every interaction into specific coaching before the next appointment. No manual work. No gaps.

The pipeline

Every conversation becomes coaching

1

Capture

Reps record conversations at the door or on the phone. One tap. Nothing else required.

2

Transcribe

Every word is transcribed automatically the moment the session ends and uploads.

3

Analyze

The AI scores the conversation against your playbook and flags specific moments.

4

Coach

Coaching notes go to the rep before their next appointment. Zero manager effort.

Session review

Specific coaching, on every conversation

Not a score. Not a grade. Exact moments flagged with exactly what to do differently — delivered automatically.

app.ghostrep.ai/echo/sessions

Session Review

Jordan M.  ·  Hartley Residence  ·  18 min

74/1003 coaching notes
Rep

The price does seem high but let me pull up what that actually breaks down to per month...

Agreeing with price objection — hold your value. Say “I understand it feels that way” rather than validating the concern.

HO

Let me think about it and talk to my wife. We’ll probably call you next week.

Missed urgency signal — insurance deadline approach not used. This is the moment to introduce the adjuster timeline.

Rep

Just so you know, our warranty covers everything — materials and labor — for 10 full years. That’s transferable if you sell.

Strong close anchor — well done. Transferable warranty is a high-value differentiator, good instinct to introduce it here.

Full coaching report sent to Jordan M.

Delivered automatically

Your coaching engine

Not generic feedback. Coaching built on your company’s playbook.

Echo does not run off a template. Before the first session is ever analyzed, you tell GhostRep how your company sells — your methodology, your market, your close style. The AI learns it, and every coaching note reflects it.

  • Trained on your specific sales process, not generic best practices
  • Coaching focus areas set by your managers — what matters to your team
  • Methodology updated as your process evolves, no rebuild required
  • Each rep's coaching history informs future session analysis
app.ghostrep.ai/settings/coaching

AI Coaching Engine — Company Setup

Coaching focus areas

Price defense
Urgency creation
Rapport building
Follow-up discipline

Company methodology

GAF Certified  ·  Storm restoration focus  ·  1-sit close preferred

Coaching tone

Encouraging
Direct / Data-driven
Mentor-led
Auto-send coaching notes to rep

Capture modes

Works with how your team already sells

Whether your reps are knocking doors or running phone appointments, Echo captures the conversation either way.

Canvassing App

For door-to-door reps

Reps use Echo on every door knock. They tap to record when a homeowner answers, log the outcome when they leave, and move to the next house. The entire session — conversation, notes, outcome — uploads automatically at the end of the block.

  • One-tap recording from the lock screen
  • Door outcome logging: contact, no answer, not interested, set
  • Territory and route tracking built in
  • Session summary auto-uploaded at end of canvass

CRM Integration

For existing call workflows

If your team records calls through your CRM, Echo connects directly. Recorded calls flow into GhostRep automatically, get transcribed, analyzed, and coached — with zero change to your reps’ existing workflow.

  • Connects to JobNimbus, GoHighLevel, Salesforce, HubSpot, and more
  • Pulls recorded calls automatically — no manual uploads
  • Customer data synced from CRM into coaching context
  • Coaching notes pushed back to the contact record

Manager view

Every rep. Every session. No blind spots.

Managers see the whole team at a glance — who is improving, who needs attention, and what the main coaching themes are this week.

app.ghostrep.ai/echo/team

Team Sessions — This Week

Live

Rep

Sessions

Avg Score

Top Issue

JM
Jordan M.

8 sessions

74 avg

Price objections

MT
Marcus T.

6 sessions

88 avg

Top performer

DR
Devon R.

4 sessions

61 avg

Follow-up timing

SK
Sam K.

5 sessions

82 avg

Handling stalls

All conversations automatically coached

Get started

Your reps are having hundreds of conversations this week. Are you coaching any of them?

Echo captures every interaction and delivers coaching automatically. The only thing you have to do is turn it on.

15-minute demo. Setup in under a day.