Choose the moment
Start with a discovery question, proposal explanation, objection, or next-step exchange that deserves another attempt.
GHOSTREP AI ROLE PLAY
AI sales role play for home improvement teams.
Give reps a focused place to rehearse the customer questions and field moments your managers actually need them to improve.
- Practice a specific customer moment
- Use manager-approved company context
- Review one adjustment and repeat the attempt
FROM FIELD REVIEW TO REPETITION
Practice gets more useful when it starts with a real coaching need.
Choose one moment from a field review or manager conversation, give the rep another attempt, and carry the adjustment back into the next customer conversation.
Rehearse the conversation
Give the rep a defined customer situation and one skill to work on instead of asking them to practice an entire sales process at once.
Review and repeat
Discuss one useful adjustment, repeat the attempt, and listen for that skill in a later Echo field review.
INSIDE AI ROLE PLAY
Choose the situation your rep needs to handle.
Give a new rep a place to find their words, or help an experienced rep work through a question that keeps coming up. AI Role Play turns a coaching focus into a conversation they can rehearse.
EXAMPLE COACHING ARTIFACT
End the attempt with something the manager can use.
ILLUSTRATIVE PRACTICE REVIEW
DEMO CONTENTLower-estimate conversation
PRACTICE GOAL
Clarify what the homeowner is comparing before explaining a difference.
HOMEOWNER
“The other estimate is lower. Why should we pay more?”REP · FIRST ATTEMPT
“We use better materials and our crews have more experience.”
A manager can use a recorded Echo session to choose the focus, review the next attempt, and listen for the same skill in a later field conversation.
FOR NEW AND EXPERIENCED REPS
Give each person a reason to practice.
Build familiarity before the field.
New reps can rehearse the moments they have not encountered yet: a homeowner comparing quotes, asking for more time, or struggling to understand the scope. Managers decide what the rep needs to demonstrate before taking the next step.
Work on the recurring sticking point.
An experienced rep may need a better discovery question or a clearer way to explain one part of the proposal. Keep the practice focused enough to carry into the next appointment.
KEEP PRACTICE CONNECTED
Bring the lesson back into the next conversation.
Discuss what changed between attempts. Ask the rep which response felt useful and where the conversation still became difficult.
Use the next recorded review to revisit that skill in context. A practice score is one part of the discussion; the manager can also listen for how the rep applied the adjustment with a homeowner.
Explore Echo reviewTHE SCENARIO LIBRARY
Four tracks, 58 five-stage scenarios, more than 130 homeowner personas.
Storm sales conversations.
Twenty scenario programs: the first conversation after a storm, the inspection explanation, the claim conversation, and the homeowner who has already heard from three other companies. Each program runs five stages with a named homeowner persona whose concerns change as the stages advance.
Retail replacement and repair.
Ten programs built around the proposal review: a lower competing estimate, a scope the homeowner does not understand, financing questions, and a decision that keeps getting delayed. The persona has a reason for the concern that the rep has to discover.
After the adjuster meeting.
Ten programs for the conversation that follows an adjuster visit: explaining documented findings and next steps while keeping contractor scope and carrier decisions distinct, and routing policy questions back to the carrier or licensed agent.
Appointment rehash calls.
Seventeen programs for the follow-up with a homeowner who did not decide: reopening the conversation without pressure, finding what changed, and agreeing on a real next step or a clean close.
Counts are from the current scenario library (October 2026). Personas run from beginner to advanced; a progressive track raises the difficulty across stages. Your own company context, pricing rules and approved process are supplied by your organization and reviewed with our team.
HOW A SESSION WORKS
A spoken conversation, not a quiz.
Choose the scenario and the skill.
A manager or the rep picks a track, a persona and one skill to work on, such as clarifying what the homeowner is comparing before explaining a difference.
Talk with the AI homeowner in real time.
The rep speaks; the persona answers in character, raises its concern only when asked a relevant question, and gets harder as the stages advance. Sessions draw down prepaid hours, so a rep can repeat an attempt without scheduling anyone.
Review one adjustment with the manager.
Feedback lands as a coaching input, not a readiness score. The manager chooses one adjustment, the rep repeats the attempt, and the manager listens for the same skill in a later Echo field review.
PREPAID. SHARED ACROSS YOUR TEAM.
Start where it makes sense.
25 HOURS
$200 one-time
$8 / hour · 1,500 minutes
Buy 25 hours100 HOURS
$600 one-time
$6 / hour · 6,000 minutes
Buy 100 hours250 HOURS
$1,000 one-time
$4 / hour · 15,000 minutes
Buy 250 hoursChoose and pay for a prepaid bundle first. Account setup follows confirmed payment. How hours work →
TAKE SOMETHING USEFUL WITH YOU
Keep working on the real problem.
Echo field review
Use an actual customer exchange to decide what the rep should rehearse.
AI Sales Coach
Work through the next approach before turning it into a practice attempt.
Training Studio
Bring recurring practice needs into a reviewed team lesson.
GhostRep for roofing teams
See practice connected to inspection, proposal, and next-step conversations.
Create a role-play brief
Prepare the customer, objective, challenge, and review criteria.
Review a practice session
Make feedback specific enough to use in the next attempt.
Practice objections without burning leads
Why rehearsing on real homeowners costs jobs, and what to practice instead.
Compare AI sales coaching software
GhostRep, Siro, Rilla, SalesAsk and Pendulum on practice, live support and manager review.
BEFORE YOU GET STARTED
A few good questions.
Can we practice our own sales process?
Use approved company material and a defined practice objective. Review your required scenario and configuration with our team so it matches the available workflow.
Does AI feedback decide whether a rep is ready?
Managers should review feedback alongside the conversation and the role’s requirements. AI feedback is a coaching input, not an automatic personnel or readiness decision.
What happens after practice?
Review one useful adjustment, repeat the skill, and look for it in the field. Keep technical, legal, financial, and product claims within your approved guidance.
Is this a sales role-play simulator or a script library?
A simulator. The rep speaks with an AI homeowner persona that responds in character and withholds its real concern until the rep asks a relevant question. Scripts and briefs are free tools on this site; the simulator is where a rep rehearses out loud.
Can a new rep practice before their first appointment?
Yes. The beginner stages of each track are built for reps who have not yet handled the conversation, and a manager can require specific scenarios before the rep takes a live appointment.
What does it cost?
Role Play is included in the prepaid hour bundles: 25 hours for $200, 100 hours for $600, or 250 hours for $1,000, shared across the team, with no subscription. Practice sessions draw down those hours.
RESOURCES FOR YOUR TEAM
Give the manager a clear review point.
PUT GHOSTREP TO WORK
Give the next attempt a better starting point.
Choose one customer moment, one skill, and one adjustment your manager can revisit.