AI Role Play
Flight Simulator For In-Home Sales
AI role play built for home improvement sales — pre-built templates for the toughest objections, fully customizable for your company's specific playbook.
Scenario library
Homeowner anchors to competitor's number
Need to reach decision-maker
Adjuster hasn't approved yet
Stall after full pitch
They have a cheaper bid
Build any situation you need
Two ways to train
Ready when you are. Built how you need.
Start from a template
Jump straight into the objections costing you deals. Every template is pre-configured with a realistic AI persona, difficulty level, and a scoring rubric. Assign to any rep in under a minute.
- Price and margin objections
- Missing decision-maker scenarios
- Competitor quote responses
- Insurance process delays
- Post-pitch stall handling
Build your own
Every company has situations the templates don't cover. The scenario builder lets managers define exactly who the AI plays, what it pushes back on, how hard it pushes, and what a good response looks like.
- Configure AI persona and name
- Set objection type and intensity
- Lock industry and job type context
- Control hint availability per rep
- Auto-assign to team or individual
Live Session — Price Objection
AI playing: Sarah Chen, Skeptical Homeowner
Sarah Chen · HomeownerI appreciate the walkthrough but honestly $9,800 feels steep. My neighbor just got a new roof for $7,200.
Type your response as the sales rep...
Coaching hint
Don't match price — ask what's included in the $7,200 quote
Live sessions
The AI pushes back exactly like a real homeowner would.
Each session is a live conversation. The AI plays a named persona — skeptical, friendly, stalling, or primed with a competitor quote — and responds to what your rep actually says. There's no script to follow along with. Reps have to think on their feet.
Real-time coaching hints
Optional in-session nudges guide reps toward the right approach without handing them the answer.
Stage-by-stage progression
Sessions are structured across intro, pitch, objection, and close — so every part of the conversation gets practiced.
Recorded and scored
Every session is captured and scored. Managers can review exactly where a rep stumbled without sitting in on calls.
Manager control
Build any scenario your team needs to practice.
Managers control everything: the AI persona, the objection type, the difficulty, and whether hints are available. Build scenarios based on the exact situations your reps keep losing — specific to your pricing, your market, and your product.
Define the AI character
Name the persona, set their disposition, and specify the objection they lead with.
Industry and context aware
Scenarios are tied to a trade — roofing, HVAC, solar, siding — so the AI speaks in context.
Auto-assign on save
Publish a scenario and it can be automatically queued for specific reps or your entire team.
Scenario Builder
Configure AI behavior and assign to team
AI opening line preview
“Thanks for coming by — I looked at your estimate and...”
Post-session scoring
Every session turns into a coaching plan.
When the session ends, the rep gets a score and specific coaching notes — not just a number, but a breakdown of exactly what worked, what slowed them down, and what to fix before they walk into that call.
Jordan Monroe
Price Objection — Roofing · Completed just now
Session score
76/100
Coaching notes
Win
Strong open — built rapport before pitching
Fix
Rushed past the inspection walkthrough at 4:20 — slow down
Issue
Price match attempt hurt margin — redirect to value, not discount
Next drill assigned
Practice: Holding price under competitor pressure
Score every session
100-point scoring rubric built for home improvement sales — not generic metrics.
Manager visibility
See scores across your entire team. Filter by scenario, rep, or date to find patterns fast.
Auto-drill assignment
Low scores trigger the next relevant drill automatically so reps keep building without waiting.
Practice the exact follow-up before you walk back in.
When Job Intel has data from a previous visit, reps can launch a role play session using that actual customer's profile. The AI plays the homeowner using the real objections, concerns, and context captured from the field — so the practice is built around the specific call they're preparing for.
Learn about Job IntelCommon questions
What managers ask before rolling this out.
What objection scenarios come pre-built?
Role Play ships with templates for the situations reps lose most often: price objections, spouse not home, insurance delays, competitor quotes, stalls after a full pitch, and more. Each template is pre-configured with an AI persona, difficulty level, and coaching rubric so you can assign them without any setup.
Can managers build their own custom scenarios?
Yes. The scenario builder lets managers define the AI persona, objection focus, industry, and difficulty level. You can create scenarios specific to your company's pricing, products, and common customer objections. Once built, scenarios can be assigned to individual reps or entire teams.
How does Job Intel integration work in Role Play?
When Job Intel has data on a customer from a prior visit, reps can launch a role play session using that actual customer's profile. The AI plays the homeowner using the objections, concerns, and context captured from the real conversation — so the rep practices the exact situation they're walking back into.
How are sessions scored?
Every session generates a score out of 100 plus line-by-line coaching notes. The feedback identifies specific wins, moments where the rep lost momentum, and concrete things to fix. Managers can see scores across the entire team to spot who needs more reps on specific scenarios.
Do reps get hints during a live session?
Optionally yes. Managers can enable real-time coaching hints that surface in-session guidance without giving away the answer. Hints prompt the rep to think about the right approach rather than scripting their response for them.
Get started
Your reps can practice every tough conversation before it matters.
Set up your first scenario in under five minutes. Assign it to your team before your next sales meeting.