Choose the moment
Start with a discovery question, proposal explanation, objection, or next-step exchange that deserves another attempt.
GHOSTREP AI ROLE PLAY
AI sales role play for home improvement teams.
Give reps a focused place to rehearse the customer questions and field moments your managers actually need them to improve.
- Practice a specific customer moment
- Use manager-approved company context
- Review one adjustment and repeat the attempt
FROM FIELD REVIEW TO REPETITION
Practice gets more useful when it starts with a real coaching need.
Choose one moment from a field review or manager conversation, give the rep another attempt, and carry the adjustment back into the next customer conversation.
Rehearse the conversation
Give the rep a defined customer situation and one skill to work on instead of asking them to practice an entire sales process at once.
Review and repeat
Discuss one useful adjustment, repeat the attempt, and listen for that skill in a later Echo field review.
INSIDE AI ROLE PLAY
Choose the situation your rep needs to handle.
Give a new rep a place to find their words, or help an experienced rep work through a question that keeps coming up. AI Role Play turns a coaching focus into a conversation they can rehearse.
EXAMPLE COACHING ARTIFACT
End the attempt with something the manager can use.
ILLUSTRATIVE PRACTICE REVIEW
DEMO CONTENTLower-estimate conversation
PRACTICE GOAL
Clarify what the homeowner is comparing before explaining a difference.
HOMEOWNER
“The other estimate is lower. Why should we pay more?”REP · FIRST ATTEMPT
“We use better materials and our crews have more experience.”
A manager can use a recorded Echo session to choose the focus, review the next attempt, and listen for the same skill in a later field conversation.
FOR NEW AND EXPERIENCED REPS
Give each person a reason to practice.
Build familiarity before the field.
New reps can rehearse the moments they have not encountered yet: a homeowner comparing quotes, asking for more time, or struggling to understand the scope. Managers decide what the rep needs to demonstrate before taking the next step.
Work on the recurring sticking point.
An experienced rep may need a better discovery question or a clearer way to explain one part of the proposal. Keep the practice focused enough to carry into the next appointment.
KEEP PRACTICE CONNECTED
Bring the lesson back into the next conversation.
Discuss what changed between attempts. Ask the rep which response felt useful and where the conversation still became difficult.
Use the next recorded review to revisit that skill in context. A practice score is one part of the discussion; the manager can also listen for how the rep applied the adjustment with a homeowner.
Explore Echo reviewTAKE SOMETHING USEFUL WITH YOU
Keep working on the real problem.
Echo field review
Use an actual customer exchange to decide what the rep should rehearse.
AI Sales Coach
Work through the next approach before turning it into a practice attempt.
Training Studio
Bring recurring practice needs into a reviewed team lesson.
GhostRep for roofing teams
See practice connected to inspection, proposal, and next-step conversations.
Create a role-play brief
Prepare the customer, objective, challenge, and review criteria.
Review a practice session
Make feedback specific enough to use in the next attempt.
BEFORE YOU GET STARTED
A few good questions.
Can we practice our own sales process?
Use approved company material and a defined practice objective. Review your required scenario and configuration with our team so it matches the available workflow.
Does AI feedback decide whether a rep is ready?
Managers should review feedback alongside the conversation and the role’s requirements. AI feedback is a coaching input, not an automatic personnel or readiness decision.
What happens after practice?
Review one useful adjustment, repeat the skill, and look for it in the field. Keep technical, legal, financial, and product claims within your approved guidance.
RESOURCES FOR YOUR TEAM
Give the manager a clear review point.
PUT GHOSTREP TO WORK
Give the next attempt a better starting point.
Choose one customer moment, one skill, and one adjustment your manager can revisit.