Emergency Calls Are $12,000 Opportunities.
Are Your Techs Ready?
70% of HVAC sales happen during emergencies. Stressed homeowner. Sticker shock. One chance to close. Your tech freezes, panic-discounts, or skips the IAQ upsell completely.
The Emergency Call Opportunity
Per season from closes + upsells
Sales-ready before peak season hits
Traditional Training vs GhostRep
Every untrained rep costs you real money. Here's what it actually looks like for hvac contractors.
Metric
Traditional Training
GhostRep
Onboarding time
Leads burned during ramp
Cost per burned lead
Manager time required
Consistent messaging
Practice before live calls
The Real Cost
Emergency service calls cost $400-800 per lead. When your untrained tech fumbles the sticker shock conversation, you don't just lose the sale—you lose the $3,500 IAQ upsell AND the service agreement renewal. One bad call can cost $16,000+ in lifetime value.
4-6 weeks
Traditional training time
$80-150
Cost per qualified lead
7-10 days
Field-ready with GhostRep
Week 1 vs Week 4 with GhostRep
See exactly what changes when your hvac reps practice with AI before facing real customers.
Scenario: Homeowner gasps at $12,000 system replacement cost
"Yeah, prices have gone up a lot. I can maybe talk to my manager about a discount..."
"I completely understand that reaction. Here's what most homeowners don't realize: a system bought in 2010 for $6,000 would be $9,500 today just from inflation alone. But this new system is 40% more efficient—you'll save $150-200 a month on energy. Over 10 years, the efficiency savings actually make this cheaper than repairing your old unit. Want me to show you the math?"
Scenario: Customer says heat pumps dont work in cold weather
"Well, they work okay down to like 30 degrees or so..."
"That was true 20 years ago, but modern heat pumps are completely different. The Carrier system I'm recommending works efficiently down to -13 degrees—that's colder than we've seen here in decades. Plus, we include a gas backup for those rare extreme days. You get the energy savings 90% of the time with the reliability of gas when you really need it."
Scenario: Tech finishing AC replacement, hasnt mentioned air quality
"[Leaves without mentioning IAQ] 'Okay, you're all set. Here's your warranty info.'"
"Before I wrap up—while I was in the attic, I noticed significant dust accumulation in your ductwork. With your new efficient system, you'll be moving that air through your home faster. Most customers add a whole-home air purifier for about $1,200, which catches 99% of particles. With allergies in the house, it makes a real difference. Want me to show you what I found?"
Your reps practice these exact scenarios 30-50 times before ever facing a real customer.
See It In ActionReal HVAC Conversations
Your reps practice with AI customers who throw real objections. Here's a sample of what they'll master.
+236 more scenarios
Homeowner
My AC just died and it's 98 degrees. I need something TODAY.
Untrained Rep
Let me see what I can do... I'll have to check availability...
GhostRep-Trained Response
I understand how uncomfortable that is—we'll get you cooling today. I have a crew available this afternoon. While they prep, let me show you two options: a like-for-like replacement, and a high-efficiency system that costs $2,000 more but saves you $1,800 a year in energy. Which would you like to hear about first?
Turn Every No-Cool Call Into Revenue
It's 98 degrees. The AC just died. Your tech has one shot to close a $12K+ sale. Here's how we prepare them.
Sticker Shock Mastery
Days 1-3
"$12,000?! My last system was $6,000!" Your tech practices this exact conversation 30+ times. They learn to reframe price as value: efficiency savings, warranty protection, comfort improvements. By day 3, sticker shock doesn't phase them.
IAQ Revenue Unlocked
Days 4-6
Most techs skip IAQ because they don't know how to bring it up. Your tech practices the exact moment and language: "While I was in your attic, I noticed..." They learn to present air quality solutions naturally, not as an add-on sales pitch.
Heat Pump Confidence
Days 7-10
"Heat pumps don't work in cold weather" is the #1 myth killing heat pump sales. Your tech practices explaining modern dual-fuel systems, efficiency ratings, and rebate stacking until they can overcome any misconception with confidence.
You've Tried These. They Don't Work.
Here's why hvac contractors are switching to GhostRep.
Ride-Alongs with Senior Techs
New techs shadow experienced installers
Your experienced techs run calls. AI handles sales training 24/7.
Manufacturer Training Programs
Factory certifications and product training
Technical skills + sales skills. Practice both daily.
Recording Tools (Rilla, Siro)
Record and review real customer calls
Practice BEFORE real calls. Prevent failures, don't just record them.
Hiring Experienced Sales Techs
Skip training by hiring veterans
Turn motivated install techs into closers at half the cost.
Stop patching a broken system. GhostRep is built for hvac sales teams.
Start Free TrialNo credit card required
Questions HVAC Contractors Ask
We know you've been burned by training programs before. Here are the real answers to what you're probably thinking.
That's exactly why GhostRep works. We don't teach 'sales techniques'—we teach techs how to have confident conversations about pricing, financing, and upgrades. 5-minute practice sessions between calls. No classroom. No role-play embarrassment. Techs actually prefer practicing with AI because they can make mistakes without looking bad in front of coworkers.
Still have questions?
Book a 15-minute call and ask us anythingPeak Season Won't Wait for Your Training Program
Every untrained tech on an emergency call is $15,500 in potential revenue at risk. While they're fumbling sticker shock conversations, trained techs at your competitors are closing. Get your team sales-ready in days, not months.
7-10 days
To sales-ready
$175K+
Saved per tech/year
15 min
Setup time
15-minute demo. No pressure. See if it's right for your team.