Roofing sales training and coaching software built for the field.
GhostRep gives roofing teams a practice-to-field coaching loop: reps rehearse homeowner objections in AI Role Play, capture real door and appointment conversations with Echo, and turn each recorded session into specific feedback for the next one. It supports storm-restoration and retail teams and works alongside your roofing CRM. It is a rep training and coaching layer—not a roofing CRM, estimator, claim platform, or substitute for carrier, policy, licensing, or legal guidance.
Live Session — Storm Door Knock
AI playing: Linda Henderson, Skeptical Homeowner
Linda Henderson · HomeownerI've already had 4 roofers knock this week. I'm not interested in talking to another one.
Type your response as the sales rep...
Press Enter to send
Don't pitch — ask if any of the 4 roofers showed her the satellite imagery of her specific roof. Lead with what she hasn't seen yet.
Capture each canvassing conversation and coach the next one.
When a homeowner answers, the rep starts a recording, logs the door outcome, and keeps moving. Echo keeps the conversation with the canvassing session, creates a transcript and scorecard after upload, and gives managers recorded context for coaching.
- One-tap recording from the lock screen
- Door outcomes and session context kept with the canvass
- Transcripts and scorecards after upload
- Manager visibility into recorded field activity
GhostRep Field
Oakwood Estates — Door 4 of 12
Today
Connect practice, field conversations, and the next coaching action.
Reps improve faster when the scenario they practice, the conversation they run, and the feedback they receive are part of one repeatable workflow.
Practice before the field
Prepare the rep
Before
AI role-play practice
Build company-specific homeowner scenarios so reps can rehearse the opener, discovery, objection, and next-step conversation before a live lead is involved.
Support during conversations
Capture the field
During
Echo capture and coaching
Let reps record the field conversation and use Bluetooth coaching where appropriate, while keeping the session context available for the manager's review.
Coach from recorded evidence
Choose the next drill
After
Scorecards and next drills
Turn the recorded session into a scorecard, a specific coaching conversation, and the next practice assignment instead of relying on a rep's summary from memory.
Live Session — Insurance Objection
AI playing: Linda Henderson, Skeptical Homeowner
Linda Henderson · HomeownerMy neighbor said her rates went up after she filed a claim. I don't want that happening to us.
Type your response as the sales rep...
Press Enter to send
Do not predict whether filing a claim will change the homeowner's rate. Clarify the question, explain only the documented process, and direct policy-specific questions to the carrier or licensed agent.
Practice storm and retail scenarios before a real homeowner is involved.
Build practice around the conversations your team actually handles: the first door, the inspection ask, price pressure, a spouse stall, and questions about the documented insurance process. Reps can repeat a scenario before using the same skill with a live homeowner.
Practice before live leads
Give the rep a safe place to rehearse the conversation, receive feedback, and try it again.
Use scenarios that match field pressure
Build drills around storm fatigue, price questions, process boundaries, and the next-step ask.
Give every rep repeatable practice
Run company-specific scenarios without scheduling another human role-play partner for each attempt.
Score recorded door knocks and coach the next conversation.
When the rep starts a recording for a homeowner conversation, Echo keeps it with the canvassing session. After upload, the transcript and scorecard give the rep specific feedback and give the manager recorded context for the next coaching conversation.
Real performance, not self-reported summaries
Managers see exactly where reps are winning and losing — on every appointment, across every rep.
Coaching that compounds
Each field call feeds back into the rep's training queue so they practice the specific objections they're actually losing.
More focused manager review
Use transcripts and scorecards to choose which sessions need attention instead of reviewing every conversation from scratch.
Jordan Monroe
Storm Door Knock · 2847 Elm Street
Session Score
71/100
Coaching Notes
Strong opener — led with satellite imagery question instead of pitching
Rushed the damage walk — didn't let the homeowner process the roof photos before quoting
Insurance-rate question overanswered — the rep should avoid predicting coverage or premium changes and route policy-specific questions to the carrier or licensed agent.
Next Drill Assigned
Practice: insurance-process boundaries
Every rep gets personalized coaching on their actual weak spots — not generic scripts.
GhostRep's AI Sales Coach briefs every rep before every appointment based on their history — the specific objections they fumble, the adjusters they're about to face, and exactly what to say.
Your AI Coach
I have the Henderson follow-up at 2 p.m. What should I review?
The last session shows the homeowner asked about the supplement process and photo documentation. Review the job notes and approved company playbook before the appointment. For policy or coverage questions, confirm the carrier's written information or refer the homeowner to the licensed agent.
Suggested prep: photo documentation, scope comparison, and a clear next-step explanation.
Before
AI role-play practice
company-specific homeowner scenarios
During
field conversation support
Echo capture and Bluetooth coaching
After
scorecards and next drills
feedback tied to recorded sessions
Choose the next step for the rep or manager.
Start with practice, field capture, manager coaching, or the free tool that matches the conversation your team needs to improve.
Build a repeatable roofing sales coaching loop.
Start with the part of the rep workflow that needs help: practice before the conversation, support in the field, or evidence for the next coaching session. GhostRep connects all three without replacing your CRM.