Roofing sales training software that prepares reps before their first real door.
The reps who close in storm market aren't born that way — they've heard every objection so many times the answers became automatic. GhostRep builds that experience before they knock a real door.
Live Session — Storm Door Knock
AI playing: Linda Henderson, Skeptical Homeowner
Linda Henderson · HomeownerI've already had 4 roofers knock this week. I'm not interested in talking to another one.
Type your response as the sales rep...
Press Enter to send
Don't pitch — ask if any of the 4 roofers showed her the satellite imagery of her specific roof. Lead with what she hasn't seen yet.
Every door knock. Automatically captured and coached.
Echo runs silently in the background while reps canvass. Every conversation captured, transcribed, and scored — without the rep touching their phone. Managers see every interaction. Reps get coaching after every door.
- Captures conversations automatically — no manual recording
- GPS-tagged to the property so sessions are tied to the lead
- Scores every door knock and delivers feedback after the session
- Managers see team performance in real time — no self-reporting
GhostRep Field
Oakwood Estates — Door 4 of 12
Today
Why roofing companies plateau at the same rep count every season.
It's not that you're hiring the wrong people. It's that there's no repeatable system to make them productive before the storm window closes.
No system to scale training
The root cause
7 of 10
new storm hires don't make it to month 3
Ride-alongs tie up your best closers. Sales boot camps cost $5K per rep and wear off in 30 days. There's no way to train 10 people at once during a storm surge — so most companies don't.
No visibility into the field
The manager bottleneck
$4,200
avg left on the table per untrained rep per job
Every manager is a bottleneck. Without a way to see what's happening on doors, you're coaching on rumors and self-reported summaries — while leads are going cold in real time.
Training doesn't transfer
The retention problem
30 days
before boot camp training wears off in the field
Generic scripts don't survive first contact with a real homeowner. Without ongoing coaching tied to what reps are actually doing on doors, results decay fast.
Live Session — Insurance Objection
AI playing: Linda Henderson, Skeptical Homeowner
Linda Henderson · HomeownerMy neighbor said her rates went up after she filed a claim. I don't want that happening to us.
Type your response as the sales rep...
Press Enter to send
Don't tell her rates won't go up — ask what state she's in and cite the insurance code. Facts beat reassurance every time.
Get new hires through 40+ storm scenarios before they ever knock a real door.
Traditional training takes 3–6 months of ride-alongs and burned leads. GhostRep compresses that into 2 weeks. New reps practice every objection, every insurance conversation, every adjuster scenario — until the answers are automatic.
Field-ready in 3 weeks, not 3 months
Reps complete 40+ simulated appointments before their first real door — arriving confident, not guessing.
Every scenario your market throws at them
Storm fatigue, insurance rate myths, adjuster pushback — practiced until the responses are automatic.
Onboard 10 reps as fast as onboarding 1
Every new hire trains simultaneously, with no manager time and no burned leads.
Every door knock scored. Every rep coached.
Echo captures what actually happened on each door — automatically, through the canvassing app. After every session, each rep gets a scored breakdown with specific coaching notes and a targeted drill. Managers see every session without being there.
Real performance, not self-reported summaries
Managers see exactly where reps are winning and losing — on every appointment, across every rep.
Coaching that compounds
Each field call feeds back into the rep's training queue so they practice the specific objections they're actually losing.
No manager bottleneck
One manager can effectively coach 20 reps because Echo handles the film review — not their calendar.
Jordan Monroe
Storm Door Knock · 2847 Elm Street
Session Score
71/100
Coaching Notes
Strong opener — led with satellite imagery question instead of pitching
Rushed the damage walk — didn't let the homeowner process the roof photos before quoting
Insurance rate objection fumbled — gave assurance without citing state code. Homeowner stalled.
Next Drill Assigned
Practice: Insurance Rate Objection with State Code
Every rep gets personalized coaching on their actual weak spots — not generic scripts.
GhostRep's AI Sales Coach briefs every rep before every appointment based on their history — the specific objections they fumble, the adjusters they're about to face, and exactly what to say.
Your AI Coach
I have the Hendersons at 2pm today. Their adjuster is Jim Walters from State Farm. Anything I should know?
Jim Walters is a low-scope adjuster — he consistently opens 15–20% below market on residential hail. Lead with documentation before he walks the roof. Bring your ridge cap photos and cite the manufacturer hit-frequency threshold. Don't let him start the walkthrough without agreeing to review your line items first.
Reps who request joint line-item walkthroughs with Jim average $3,800 more per supplement approval.
$175K+
avg revenue captured per storm season
per GhostRep team vs prior season
3 weeks
to field-ready reps
vs 3–6 months of ride-alongs
8 of 10
hires make it to month 3
vs industry avg of 3 in 10
See how much storm revenue you're leaving on the table.
Most roofing companies are operating at 30% of their storm market capacity — not because demand isn't there, but because their rep system can't scale fast enough to capture it. GhostRep fixes the system.