AI Sales Training
For Home Improvement
GhostRep captures field calls, CRM signals, and role-play results — then turns them into sharper coaching, better objection lines, and follow-up that converts. Loaded into every rep before the next door opens.
Screened Today
47
+12 this week
Training Sessions
12
+3 this week
Close Rate
36%
+4% this week
Jordan M.
Door Knock
Sam K.
Storm Sales
Alexis W.
Upsell
Recent Activity
Marcus T. scored 87/100 on AI Interview
Jordan M. completed Echo session — 3 coaching notes
Sam K. passed Role Play: Price Objection
Devon R. hired & auto-enrolled in training
What the rep feels
Every drill, prompt, and follow-up move already loaded before the next appointment.
What the company gets
One system quietly turning sales activity into compounding advantage.
10x
Faster ramp to rep confidence on internal GhostRep benchmarks.
36%
Higher close-rate lift reported by teams that consistently train and review.
30%
Lower turnover reported when reps feel sharper sooner and get better support in the field.
9 trades
Trade playbooks built around the specific ways home improvement deals actually break.
The machine behind the result
Your company is already generating the gold mine.
Calls, notes, stalls, quote views, follow-up misses, recruiting interviews, role-play outcomes. Most teams let that value leak away. GhostRep turns it into searchable sales intelligence and rep prep.
Field conversations
Capture the homeowner language, the hesitation, and the exact moment the deal started drifting.
CRM movement
Tie every conversation to pipeline stage, quote activity, follow-up discipline, and real deal context.
Recruiting signals
Score composure, coachability, and pressure handling before weak hires ever hit the field.
Role-play results
Track where reps freeze, recover, or level up so the next drill is always specific.
Job Intel Feed
24 New TodayHartley Roofing Claims
NewStorm Damage — Hail & Wind
$14,200
First American Home
HotInsurance Claim — Full Replacement
$18,400
Bryant Residence
ActiveRetail Re-Roof — Shingle Upgrade
$9,800
Westside HOA
NewMulti-Unit Storm Assessment
$32,000
What changes
Managers stop coaching from memory. They can see the real pattern, the real risk, and the next fix.
Why it matters
Winning the AI race should feel effortless for the company using it.
Candidate Pipeline
47 screened this month24
Applied
14
Screening
6
Qualified
3
Hired
Marcus T.
AI Interview complete
87
/ 100
Hire better
Find better reps before the field exposes them.
GhostRep starts before day one. Screen for pressure handling, coachability, and the instincts that actually matter in the home, so the company stops burning leads on the wrong hires.
Rep-first product
Reps should feel like they found the cheat code.
The product is not there to impress a manager in a demo. It is there to make the rep sharper in the moment that matters: before the door, during the conversation, and after the stall.
Live Session — Sarah Chen
Door Knock · Stage 3: Proposal
Sarah
That's almost $10k. I need to think about it — can you come back next week?
You
I understand. Before I go — is it the price, the timing, or do you want a second quote? I ask because…
Sarah
Honestly, my husband would want to be here. He's out of town till Friday.
AI Coach: Try asking if they can both be on a quick call Friday — keeps deal alive, prevents ghosting.
Jordan — your last 3 Echo sessions show you're stalling at price. Here's the script that's working for Sam this week.
Send it — what's the key difference?
He leads with deductible math before showing the total. Anchors the homeowner around $1,000 instead of $14,000.
Rep outcome
Trade playbooks
Same AI loop. Different deal killers by trade.
Roofing, solar, HVAC, and windows do not lose for the same reasons. GhostRep changes the prompts, training pressure, and feedback loop around the exact conversation failures inside each route.
Roofing
Core signal
Insurance confusion, spouse stalls, adjuster meetings, storm follow-up
Rep edge
Reps stop sounding unsure when the homeowner asks whether the claim, scope, or timing makes sense.
Solar
Core signal
Battery math, financing clarity, NEM questions, long-cycle drift
Rep edge
Reps hold momentum by explaining value clearly instead of letting complexity slow the deal down.
HVAC
Core signal
Emergency replacement pressure, repair-vs-replace math, IAQ upsells
Rep edge
Techs and reps hold price and explain urgency without sounding mechanical or pushy.
Windows & Doors
Core signal
Big-box price anchoring, financing, premium value framing, follow-up discipline
Rep edge
Reps keep the conversation on long-term value instead of collapsing into price defense.
Pricing summary
Pricing built for real sales floors, not software theater.
Start with the reps or teams where weak confidence costs the most. Prove the loop, then expand the rollout as the system becomes part of your operating rhythm.
Professional
Up to 5 users with 65 monthly hours across recruiting, training, and in-field support.
Start trialEnterprise
Up to 15 users with 125 monthly hours, more coaching capacity, and room for a larger rollout.
Start trialWhy it works
Fast setup
Reps are live in under 15 minutes. No heavy IT lift.
Flexible rollout
Start where pain is highest. Expand as the edge compounds.
One AI loop
Recruiting, field capture, CRM, and role-play — one compounding system.
FAQ
Questions before you roll it out.
What is the big GhostRep idea?
GhostRep turns sales activity into a compounding AI loop. Field conversations, CRM context, recruiting signals, and role-play results all feed one system that sharpens the rep before the next appointment.
How is this different from a training library?
A library gives static content. GhostRep captures what actually happened, scores where the rep slipped, and pushes the next drill, assist, and coaching move from live data.
Is this rep-first or company-first?
Rep first. The rep gets more confidence, better lines, better preparation, and better backup in the field. The company wins because those reps convert more cleanly and need less babysitting.
Where does the data come from?
GhostRep combines field conversations, CRM and pipeline context, recruiting assessments, and role-play performance so the coaching is based on real signals instead of vague manager memory.
What routes does GhostRep support?
GhostRep is built for home improvement teams across roofing, solar, HVAC, windows and doors, and similar field-led routes where objections, price pressure, and follow-up quality decide the outcome.
What about security and setup?
Setup is fast, contracts are flexible, and your company data remains isolated. GhostRep is designed to get reps into the system quickly without creating a heavy rollout burden.
Next step
Put GhostRep where the rep loop is breaking first.
Start with the route, team, or rep group where weak confidence and weak follow-up cost you the most. Once the loop is live, the system compounds.