$100K Deals Deserve Trained Closers, Not Rookies Learning on Your Leads.
Pool sales have the highest ticket in home improvement. Six-figure decisions with 6-month cycles, HOA anxiety, and maintenance fear. Your reps can't learn this on the job without burning $200-400 leads. GhostRep gets them ready in 3 weeks, not 6 months.
The Pool Season Math Nobody Talks About
12 opportunities x $75K avg pool sale
Field-ready before peak season ends
Traditional Training vs GhostRep
Every untrained rep costs you real money. Here's what it actually looks like for pool contractors.
Metric
Traditional Training
GhostRep
Onboarding time
Leads burned during ramp
Cost per burned lead
Manager time required
Consistent messaging
Practice before live calls
The Real Cost
At $200-400 per pool lead and $75K-100K average sales, a single untrained rep costs you $4,800+ in burned leads. Worse: they miss maintenance upsells worth $2,400/year per customer and leave $8K-15K on the table in add-ons they never learned to present.
3-6 months
Traditional training time
$200-400
Cost per qualified lead
3 weeks
Field-ready with GhostRep
Week 1 vs Week 4 with GhostRep
See exactly what changes when your pool reps practice with AI before facing real customers.
Scenario: Homeowner says "That's way more than we budgeted"
"Well, pools are expensive. You could always go with vinyl liner to save money."
"I hear that a lot, and I get it. Here's what I've learned: most families who build pools aren't thinking about next summer—they're thinking about the next 15 summers. Let me show you a quick comparison of what each material costs over 20 years, including maintenance. Most families are surprised that the higher upfront cost actually saves them money—and headaches—long-term."
Scenario: Homeowner worried about HOA approval
"Yeah, HOAs can be tough. You'll need to submit your plans and hope for the best."
"That's actually one of the first things we handle. We've worked with 40+ HOAs in this area and know exactly what they require—setbacks, fence heights, equipment placement. We prepare your entire HOA package and submit it for you. Most approvals take 2-3 weeks. In fact, we have a 98% approval rate because we know what triggers rejections before we even design."
Scenario: Homeowner says "We want it ready for Memorial Day" (it's April)
"Uh, that's pretty tight. Gunite takes 10-12 weeks so that probably won't work."
"I love that goal—Memorial Day is the perfect deadline. Here's the reality: a custom gunite pool takes 10-12 weeks, so we'd be cutting it close. But I have two options for you: we could go with a fiberglass pool, which installs in 2-3 weeks and you'd be swimming by mid-May. Or, we could start your gunite pool now and you'd have it for the entire summer, just missing the first couple weeks. Which matters more to you—the Memorial Day date or having exactly the custom design you want?"
Your reps practice these exact scenarios 30-50 times before ever facing a real customer.
See It In ActionReal Pool Conversations
Your reps practice with AI customers who throw real objections. Here's a sample of what they'll master.
+176 more scenarios
Homeowner
Wait, $85,000? We were thinking more like $40,000.
Untrained Rep
Well, that's what custom pools cost these days...
GhostRep-Trained Response
I understand—that number can feel like a lot at first. Let me break down what's actually in here and why. About 60% is the pool itself. But this quote also includes the patio, fencing, and electrical—things you'd pay for separately anyway. When you compare apples to apples with what other families paid for similar backyards, we're actually very competitive. Let me show you what $85K really gets you vs. a $40K pool.
From New Hire to $100K Closer in 3 Weeks
No ride-alongs. No burned leads. No babysitting. Here's how GhostRep turns rookies into revenue for pool companies.
Material Mastery
Reps practice fiberglass vs concrete vs vinyl conversations until they can guide any homeowner without creating analysis paralysis.
HOA & Permit Confidence
AI homeowners throw every permitting objection and HOA fear. Reps learn to position your company as the guide who handles bureaucracy.
Long-Cycle Nurturing
6-month sales cycles need nurture skills. Reps practice follow-up sequences, value-add touchpoints, and urgency creation.
Maintenance & Upsells
AI identifies weak spots on add-on presentations. Reps learn to sell maintenance contracts, automation, heating, and lighting.
You've Tried These. They Don't Work.
Here's why pool contractors are switching to GhostRep.
Ride-Alongs
Your closers spend selling time training rookies
Your closers close deals. AI handles the training 24/7.
Sales Boot Camps
3-day intensive training events
Daily practice for less than one boot camp trip. Forever.
Recording Tools (Siro, Rilla)
Record and analyze real appointments
Practice BEFORE real calls. Prevent failures, don't just record them.
Hiring Experienced Pool Reps
Skip training by hiring veterans
Turn motivated rookies into closers for a fraction of the cost.
Stop patching a broken system. GhostRep is built for pool sales teams.
Start Free TrialNo credit card required
Questions Pool Contractors Ask
We know you've been burned by training programs before. Here are the real answers to what you're probably thinking.
That's exactly what makes GhostRep different. We don't just train objection handling—we train the entire 6-month journey. Reps practice nurture sequences, re-engagement conversations, and how to maintain momentum across months of follow-ups. Most training programs teach one-call closes. We teach the reality of high-ticket pool sales.
Still have questions?
Book a 15-minute call and ask us anythingSummer Season Won't Wait for Your Training Program
70% of your annual leads come March through July. Every week without trained reps is $75K+ deals going to competitors. GhostRep gets your team field-ready in 3 weeks—before your peak season ends.
3 weeks
To field-ready
$75K+
Avg pool sale
15 min
Setup time
15-minute demo. No pressure. See if it's right for your team.