Stop Losing $100K+ Projects to Trust Issues
Your reps walk into appointments already guilty. Skeptical homeowners, change order drama, and unlicensed handymen charging $200/day. One bad conversation kills a 6-week sales cycle.
The General Contracting Reality
(40 opportunities x $85K x 18% close rate)
Field-ready before you lose the deal
Traditional Training vs GhostRep
Every untrained rep costs you real money. Here's what it actually looks like for general contracting contractors.
Metric
Traditional Training
GhostRep
Onboarding time
Leads burned during ramp
Cost per burned lead
Manager time required
Consistent messaging
Practice before live calls
The Real Cost
At $300 per qualified lead and $85K average project value, every burned lead costs you $15,300 in potential revenue (at 18% close rate). One untrained rep can destroy $612,000 in opportunity before they ever get good. That's before counting the change orders they botch and the trust they never build.
3-4 months
Traditional training time
$200-400
Cost per qualified lead
3-4 weeks
Field-ready with GhostRep
Untrained vs GhostRep-Trained
See exactly what changes when your general contracting reps practice with AI before facing real customers.
Scenario: Homeowner shares their contractor horror story before you even start
"Yeah, there are a lot of bad contractors out there. We're different though. Let me tell you about our process..."
"I hear that a lot, and honestly, you're right to be cautious. Before we go any further, let me show you something: here's our license number you can verify right now, our $2M liability policy, our contractor's bond, and three references from kitchen remodels we finished last month. I'd rather you feel 100% confident than rush into anything."
Scenario: Customer shocked by your $95K quote when they expected $40K
"Well, that's what a quality renovation costs. I can maybe cut some corners if you need to save money..."
"I completely understand that reaction - most homeowners underestimate renovation costs by 50-60%. Let me walk you through exactly where that number comes from: permits and engineering are $4,200, plumbing rough-in is $12,000 because we're moving your sink... Actually, would it help if I show you the breakdown by trade? Then you can see exactly what's included and where the value is."
Scenario: Hidden plumbing damage discovered during demo, need to present change order
"So we found some issues... it's going to be about $8,000 more. I know that's frustrating but..."
"I want to show you something we found today, and I'm actually glad we caught it now. See this pipe? It's galvanized, probably original from 1962, and it's 80% blocked. If we'd closed up this wall without fixing it, you'd be looking at water damage and a $30K repair in 2-3 years. Here's the change order for $8,000 to replace it now. I documented everything with photos and timestamps - would you like to see the video we took?"
Your reps practice these exact scenarios 30-50 times before ever facing a real customer.
See It In ActionReal General Contracting Conversations
Your reps practice with AI customers who throw real objections. Here's a sample of what they'll master.
+256 more scenarios
Homeowner
The last contractor took our deposit and disappeared for two months. How do I know you won't do the same?
Untrained Rep
We're a reputable company, been in business 15 years...
GhostRep-Trained Response
That's a fair question, and I respect that you're being careful. Here's what we do differently: payment schedule tied to completed milestones - you don't pay until work passes inspection. Plus, here's our contractor's bond number - if we disappear, you file a claim and get your money back. Want me to walk you through exactly how that protection works?
6-12 Week Sales Cycles Demand Flawless Conversations
One awkward moment at week 3 kills the entire $100K deal. Here's how we eliminate those moments.
Initial Consultation Mastery
First impressions in GC are everything. Your rep practices building rapport, demonstrating expertise without arrogance, and earning the right to discuss budget—before they ever meet a real homeowner.
Change Order Delivery
Change orders kill trust faster than anything. Your rep practices the exact language that presents changes as protection, not upsells—so customers thank them instead of getting angry.
Sub Coordination Communication
"The electrician didn't show up" is a trust-killer. Reps practice explaining delays, managing expectations, and positioning coordination as a premium service worth paying for.
Project Close & Referral Ask
The project end is your best referral opportunity—but most reps fumble it. Practice turning satisfied customers into referral machines without being pushy.
You've Tried These. They Don't Work.
Here's why general contracting contractors are switching to GhostRep.
Ride-Alongs
Your closers spend selling time training rookies
Your closers close $100K+ deals. AI handles the training 24/7.
Sales Boot Camps
3-day intensive training events
Daily practice on trust-building and change orders for less than one boot camp trip. Forever.
Recording Tools (Siro, Rilla)
Record and analyze real appointments
Practice trust-building BEFORE the appointment. Prevent failures, don't just record them.
Hiring Experienced GCs
Skip training by hiring veterans
Turn motivated rookies into trust-building closers for a fraction of the cost.
Stop patching a broken system. GhostRep is built for general contracting sales teams.
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Questions General Contracting Contractors Ask
We know you've been burned by training programs before. Here are the real answers to what you're probably thinking.
GhostRep is built for reps who hate training. 2-5 minute practice sessions on their phone between site visits. No classroom. No Zoom. No homework. Plus, you see exactly who's practicing and who's not - so accountability is built in. Most reps prefer it to ride-alongs because they can practice trust-building without embarrassing themselves in front of homeowners.
Still have questions?
Book a 15-minute call and ask us anythingEvery Bad Conversation Kills a $100K+ Project
Your competitors are out there right now, building trust while your new hires fumble. See how GhostRep turns rookies into trusted advisors in weeks, not months.
3-4 weeks
To field-ready
$612K+
Revenue protected per rep
15 min
Setup time
15-minute demo. No pressure. See if it's right for your team.