Your AI Coach
The Garcias went cold after the quote — it's been 3 months. What do I do?
They just liked 3 kitchen posts on Instagram — they're still in the market. Re-engage with a cabinet lead time update. Materials pricing just changed this week and that's a real, non-pushy reason to reach out.
Suggested opener: "Hey — wanted to flag that cabinet lead times just shifted. Might affect your timeline if you're still thinking about this spring."
Stop losing $40,000 remodels in the follow-up. The remodeling companies winning 38%+ of their quotes train for this.
70% of remodel leads go cold not because of price — because someone else stayed in the conversation longer. GhostRep keeps your reps in the deal through the full 60–90 day decision cycle.
65% of your quotes go cold — and you can't see it happening
The revenue isn't lost at the quote. It's lost in the six weeks after, when your reps stop showing up and a competitor doesn't.
65% of your quotes go cold — and you can't see it happening
Most homeowners aren't gone — they're still in the market. They're just talking to the competitor whose rep called back. Your rep stopped calling on day 8.
Every lost deal is $40K a competitor picked up
At a $40K average project, losing 5 leads a month that should have closed isn't a training problem — it's a $2.4M annual revenue leak with no system to stop it.
The rep who calls back on day 47 wins the job
Kitchen and bath decisions take months. The rep who stays relevant through the entire cycle closes. The rep who sent one email and waited loses — every time.
Live Session — Price Defense
AI playing: Karen Sullivan, Design-Conscious Homeowner
Karen Sullivan · HomeownerWe got another quote that's $8,400 less. I know you said yours is better but that's a big number. Why should we go with you?
Type your response as the sales rep...
Coaching Hint
Don't justify price — ask: "What's included in that quote?" Then walk through what's not in the cheaper bid.
Stop losing $40K deals to competitors who practiced the conversation
"We went with someone cheaper" is a $40K loss. "We're waiting until spring" is a $40K loss on delay. "We're overwhelmed" is a $40K loss to indecision. GhostRep reps have faced every one of these before it ever happens in a real deal — so they know exactly what to say instead of what to regret.
- The "we found someone cheaper" response that wins the deal back
- The design overwhelm stall that costs you the job if left unaddressed
- The "waiting until spring" delay that turns into a no
- Every conversation that separates reps who close from reps who hope
The system your reps don't have — but need
Good intentions aren't a follow-up system. In a 6-month decision cycle, your reps need the AI Coach telling them who to call, what to say, and why — at day 8, week 6, month 4. GhostRep is that system.
Value recap
Remind them what they saw. Your rep is already different from the one who went quiet.
Real reason to reach out
Material lead times, design availability — GhostRep gives reps something genuine to say.
AI flags cold leads
AI Coach identifies who is drifting and prompts the exact re-engagement angle to use.
Stay top of mind
The competitor has gone quiet. Your rep hasn't. That distinction wins the job.
Close
They're ready. Your rep is the one they remember — because yours never disappeared.
Every conversation scored. Every rep coached before the next one.
Echo captures what actually happened — automatically. After every appointment, every rep gets a scored breakdown with specific WIN/FIX/ISSUE notes and a targeted drill assigned. Managers see every session without needing to be there.
- Flags when reps overwhelmed the homeowner — before they ghosted
- Catches where price came up before value was established
- Identifies the exact moment the rep lost control of the close
Ryan M.
Design Consultation · Sullivan Residence
Session Score
69/100
Coaching Notes
Great discovery questions — identified Karen's style preference before showing samples
Showed 12 countertop samples at once — customer visibly overwhelmed, momentum stalled at 7:31
Left without setting a specific follow-up date — said 'I'll send some options over' instead of booking the next call
Next Drill Assigned
Practice: Narrowing choices and setting the next appointment before leaving
Stop losing $40K jobs to competitors who stayed in touch.
GhostRep gives your reps the AI Coach, the practice reps, and the field recording feedback they need to win the deals they're currently losing in follow-up. The platform is ready. The revenue gap doesn't have to be.