Your Reps Choke on "That's More Than I Expected"
Kitchen and bath remodels are emotional, expensive, and involve couples who can't agree on tile color. One fumbled sticker shock response loses a $60K deal. One "let me talk to my husband" becomes a dead lead.
The High-Ticket Sales Reality
25 opportunities x $50K avg + margin protection
Handle any objection, any couple, any budget
Traditional Training vs GhostRep
Every untrained rep costs you real money. Here's what it actually looks like for kitchen & bath contractors.
Metric
Traditional Training
GhostRep
Onboarding time
Leads burned during ramp
Cost per burned lead
Manager time required
Consistent messaging
Practice before live calls
The Real Cost
At $300 per lead and $50K average project value, one untrained rep burns $6,000-9,000 in leads before closing their first deal. Add the scope creep they don't prevent ($12K average per project), and you're looking at $50,000+ lost per new hire in their first year.
3-6 months
Traditional training time
$200-400
Cost per qualified lead
2-3 weeks
Field-ready with GhostRep
Week 1 vs Week 4 with GhostRep
See exactly what changes when your kitchen & bath reps practice with AI before facing real customers.
Scenario: Homeowner says "FIFTY THOUSAND for a kitchen?! HGTV does it for $15K!"
"Well, those TV budgets aren't realistic. Our prices are industry standard..."
"I hear that a lot, and I understand the sticker shock. Here's what HGTV doesn't show you: those budgets don't include labor, permits, or the hidden structural work. More importantly, you're not buying a TV set that gets torn down after filming. You're investing in a kitchen that needs to last 20+ years, increase your home's value, and actually function for your family. Let me show you exactly what's included in this price and why each element matters."
Scenario: Couple disagrees mid-meeting: "She wants white cabinets, he wants dark"
"Why don't you two discuss it and get back to me when you've decided?"
"You know, this is actually one of the most common conversations I have. Here's what I've seen work for other couples: the person who spends the most time in the kitchen usually drives the cabinet color, and the other gets to pick something equally visible—like the countertop or backsplash. That way you both have ownership. What does your typical morning routine look like? Who's usually making breakfast?"
Scenario: Homeowner keeps adding requests: "While you're at it, can you also..."
"Sure, we can add that. No problem, we'll figure it out."
"I love that you're thinking holistically about the space. Let me add that to our scope document right now. So we're clear: the original project was $52,000. Adding the pantry expansion brings it to $61,500. I want to make sure we're both on the same page before we finalize. Would you like me to show you how that breaks down, or would you prefer to focus on the original scope and phase the pantry into a future project?"
Your reps practice these exact scenarios 30-50 times before ever facing a real customer.
See It In ActionReal Kitchen & Bath Conversations
Your reps practice with AI customers who throw real objections. Here's a sample of what they'll master.
+196 more scenarios
Homeowner
Since you're already tearing up the floor, can you extend into the dining room too?
Untrained Rep
Sure, we can probably do that... let me check with my team.
GhostRep-Trained Response
I appreciate you thinking ahead. Here's how I handle scope additions: I document it now, price it separately, and we sign a change order before any work begins. That protects both of us. The dining room extension would be approximately $8,500 additional. Would you like me to draw that up as an add-on, or should we complete the kitchen first and revisit?
Master the Couple Consultation
She has Pinterest boards. He has a budget. They haven't agreed on anything. Your rep has one shot to close a $50K deal.
Couple Dynamics Mastery
"I love the waterfall countertop." "That's $8,000 we don't need to spend." Your rep practices navigating this exact moment 40+ times before facing it live.
Pinterest-to-Reality Translation
"I want it to look like this $200K kitchen I saved." Your rep learns to honor the vision while grounding expectations—without crushing dreams.
Scope Creep Prevention
"While you're here, can you also..." Your rep practices the language that documents changes properly without killing the deal or the relationship.
The 2-Week Transformation
Days 1-3
Sticker shock immunity training
Days 4-7
Couple dynamics scenarios
Days 8-10
Scope management practice
Days 11+
Live with earpiece backup
You've Tried These. They Don't Work.
Here's why kitchen & bath contractors are switching to GhostRep.
Design Showroom Training
Learn by watching demos on the showroom floor
Your designers close deals. AI handles unlimited practice scenarios.
Sales Boot Camps
3-day intensive training events
Daily practice on design-specific scenarios for less than one trip.
Hiring Experienced Designers
Skip training by hiring veterans
Turn motivated rookies into closers at a fraction of veteran salaries.
Shadowing Top Performers
New hires follow your best designer
Clone your top performer's approach and train everyone to that standard.
Stop patching a broken system. GhostRep is built for kitchen & bath sales teams.
Start Free TrialNo credit card required
Questions Kitchen & Bath Contractors Ask
We know you've been burned by training programs before. Here are the real answers to what you're probably thinking.
Absolutely. GhostRep's AI homeowners come with Pinterest boards, champagne taste on beer budgets, and couples who can't agree on cabinet color. Your reps practice translating design aspirations into realistic proposals—the exact conversations they'll have in real consultations. Design isn't just about aesthetics; it's about navigating emotional decisions with high-ticket consequences.
Still have questions?
Book a 15-minute call and ask us anythingEvery Fumbled Consultation Is a $50K Loss
Your competitors are closing the deals your reps are burning. While you're hoping new hires figure it out, they're learning on your leads. See how GhostRep makes them consultation-ready in weeks, not months.
2-3 weeks
To consultation-ready
$325K+
Saved per rep/year
15 min
Setup time
15-minute demo. No pressure. See if it's right for your team.