Why the Roofing Industry Got Estimating Backwards Upfront Estimating is writing your own insurance estimate before the adjuster shows up. Most roofers wait around for the insurance company to tell them what they'll pay, then spend months chasing supplements to cover what got missed. This backwards approach kills cash flow and wastes time you could spend installing roofs instead of fighting paper wars. Roofing companies have traditionally relied on supplements to compensate for underestimated c
We used our own AI—the same system that trains roofing sales reps—to explain our platform. No third-party tools. Just our AI examining itself. Here's what it got right and what it completely missed.
Your rep keeps losing deals to the same objection. You tell them how to handle it. They nod. Next appointment—same objection, same loss. Telling isn't training. Practice is training.
Calculate real costs for storm leads ($65), door-to-door ($176), Google Ads ($1,667), SEO, referrals. 7 interactive calculators show ROI by company stage.
Why roofing referral programs fail and how to fix them. Learn the conversation framework, optimal timing, and reward structures that actually generate referrals.
Most contractors send one postcard and give up. Here's why 6-touch campaigns to targeted lists generate 20x the response—and exactly how to execute one.
Your newest rep just burned through 32 leads in two weeks. Zero closes. The homeowners said "we're getting other quotes" and "your price is too high" and "we need to think about it." Your rep froze every single time. Now those leads are dead, those territories are poisoned, and you're out $640 in lead costs plus the revenue those deals could have generated. This is the hidden cost nobody talks about: new reps learning on live ammunition. They practice objection handling by blowing real appointm
Your top rep closed $26K in Denver. Your new hire blew 3 appointments in Dallas. You're managing both from Phoenix with zero visibility. Here are the 7 problems every remote sales manager faces—and systems that actually work.
Your rep just closed a $22,000 insurance claim. But three days later, the adjuster meeting goes sideways because your rep doesn't know how to push back on depreciation. Two weeks after that, the homeowner ghosts you when it's time to collect the deductible. A month later, you're dealing with a service complaint because your rep promised something the crew can't deliver. Recording tools captured all three failures. Transcribed them. Analyzed them. Showed you exactly what went wrong. But here's
You just hired five reps for storm season. Two quit after their first week. One disappeared after collecting his first commission check. The fourth is "thinking about it" after three months of mediocre numbers. You're down to one productive rep by September. $37,000 spent on recruiting, training, and manager time. Gone. Is this normal? Unfortunately, yes. The Benchmarks Nobody Talks About Construction industry turnover sits at 21.4% annually according to the Bureau of Labor Statistics. That'
Your rep just spent 90 minutes at a kitchen table. The homeowner loves everything - GAF Timberline HDZ in Charcoal, ice and water shield upgrade, new valley flashing. Total: $18,400. Then comes the line that kills 60% of deals: "We need to think about it." Translation? They can't afford it right now. Most reps walk away here. They'll say something like "totally understand, take your time" and mark it "thinking about it" in the CRM, knowing they're never hearing from these people again. The rep
