Your AI Coach
Garcia wants to know if NEM 3.0 makes solar pointless in CA. What's my angle?
Their bill is $340/month. At current rates, NEM 3.0 still gives them a 7-year payback on a loan. Lead with battery backup value — the Garcias have had 3 outages this year. Don't defend NEM 3.0, pivot to grid independence.
Homeowners with outage history close battery add-ons 2.4x more often. This is your opening.
Never lose a solar deal in the 45-day silence again. Train reps for every touchpoint — all the way to the close.
The top solar companies close 28–35% of their pipeline. The industry average is 12–18%. The difference isn't the pitch — it's what reps do in the weeks between appointments. GhostRep trains for the full cycle.
Why your pipeline has a $400K leak you can't see.
Nobody trained your reps for a 90-day cycle. They pitch well on day 1 — then have nothing to say on days 14, 30, and 60 when the deal is still alive but drifting toward a competitor.
Day 1: The Pitch
Day 1–7
$340/mo
avg utility bill reps forget to anchor the math to
Rep leads with product. Discovery is an afterthought. No context captured for the follow-up that will decide the deal.
The Leak: Weeks 2–6
Day 8–45
73%
of deals go silent — and stay silent — here
Rep sends one email and waits. Homeowner talks to two other companies. NEM 3.0 doubt creeps in. Nobody follows up with the right answer.
The Decision
Day 46–90
$42K
avg deal value lost to a competitor who stayed in the conversation
The homeowner decides. Whoever stayed relevant through the cycle wins. Most of your reps weren't there.
Your reps practice every hard conversation before they ever face it in a real appointment.
NEM 3.0 confusion, PPA vs loan hesitation, battery ROI math, 20-year commitment anxiety — these are the conversations that kill solar deals between visits. GhostRep trains your reps on every one of them until the answers come automatically, not from panic.
Master the conversations that kill deals between visits
NEM 3.0, financing confusion, battery ROI — reps practice every objection that compounds over a 90-day cycle.
Retain 12x more than video training
Active AI role play builds durable memory. Watching a training video does not — and solar deals don't forgive shallow product knowledge.
Ready for any stage of the cycle, not just day 1
GhostRep trains the day-30 call, the day-60 re-engagement, the HOA delay conversation — not just the first appointment pitch.
Live Session — NEM 3.0 Objection
AI playing: Maria Garcia, Research-First Homeowner
Maria Garcia · HomeownerMy friend said NEM 3.0 changed everything and solar doesn't make sense anymore in California. Is that true?
Type your response as the sales rep...
Press Enter to send
Don't defend NEM 3.0 — pivot to battery backup and grid independence. Ask about outages before you touch payback math.
Every rep gets a pre-call brief before every follow-up — based on what the homeowner actually said.
GhostRep's AI Sales Coach reads the context of every deal in your pipeline and tells each rep exactly what to focus on for today's call. Not a generic script — the specific angle for this homeowner, at this stage, with this concern.
First follow-up call
47%
of closed deals happen after the 3rd touchpoint
What most reps do
Send a vague “just checking in” email and wait
What GhostRep coaches
“Garcia mentioned grid outages — lead with battery backup ROI, not the system price.”
Business outcome
Reps stay relevant. Deals that would have gone silent get a reason to move forward.
Mid-cycle re-engagement
73%
of deals go cold here — most never recover
What most reps do
Stop calling. Mark the lead as stalled and move on.
What GhostRep coaches
“She said NEM 3.0 was a concern. Here's the exact battery ROI frame that answers it.”
Business outcome
Deals that would have been written off get resurrected — with the right conversation at the right moment.
Decision stage
28%
avg close rate for GhostRep teams vs 14% industry avg
What most reps do
Call one more time, get no answer, and close the deal as lost
What GhostRep coaches
“Their HOA approval came through. This is your window — call today with a signed-by date.”
Business outcome
The rep who shows up at the right moment with the right answer wins the $42K deal.
Every conversation scored. Every rep coached before the next one.
Echo captures what actually happened — automatically. After every appointment, every rep gets a scored breakdown with specific WIN/FIX/ISSUE notes and a targeted drill assigned. Managers see every session without needing to be there.
Find the $400K leak in your pipeline
Echo shows exactly which conversations turned $42K deals into “we need more time” — so you can fix the pattern, not just the rep.
Buying signals that look like stalls
Echo flags when “we need more time” is actually a buying signal — and tells the rep exactly what question to ask on the next call.
Coaching that compounds across the cycle
Every consultation feeds the AI coach — so each follow-up call gets smarter based on everything the homeowner has said.
Devon R.
Solar Consultation · Garcia Residence
Session Score
74/100
Coaching Notes
Good energy bill anchor — showed 25-year savings before presenting system cost
Explained PPA before asking about tax credit eligibility — led to 20 minutes of confusion
No next step set before leaving — left saying 'I'll follow up next week' with no committed date
Next Drill Assigned
Practice: Qualifying for tax credit before financing conversation
Find the $400K leak in your solar pipeline.
The deals are in your pipeline right now. Most of them will close for someone else — not because your product is wrong, but because your reps don't have a system for what happens between visits. GhostRep is that system.