Stop Losing to "$189 Per Window"
Homeowners walk in pre-anchored to big-box prices. Your reps freeze, drop price, or lose the deal. They can't translate U-Factor into dollars saved or defend premium pricing under pressure.
The Windows & Doors Sales Challenge
Per year from value-based selling
Master price anchoring, energy ROI, and financing
Traditional Training vs GhostRep
Every untrained rep costs you real money. Here's what it actually looks like for windows & doors contractors.
Metric
Traditional Training
GhostRep
Onboarding time
Leads burned during ramp
Cost per burned lead
Manager time required
Consistent messaging
Practice before live calls
The Real Cost
At $150 average per lead, an untrained rep costs you $3,000-6,000 in burned leads during their ramp-up. But the bigger loss? The $20,000 projects they convert to $8,000 partial installs because they can't justify premium pricing or handle big-box comparisons.
4-6 months
Traditional training time
$100-200
Cost per qualified lead
3 weeks
Field-ready with GhostRep
Week 1 vs Week 4 with GhostRep
See exactly what changes when your windows & doors reps practice with AI before facing real customers.
Scenario: Homeowner says "Home Depot has windows for $189. Why are yours $850?"
"Well, our windows are higher quality... they have better features..."
"That's the most common question I get, and I'm glad you asked. That $189 window has a U-Factor of 0.35, which means it loses heat 3x faster than ours. Over 20 years, you'll spend an extra $4,200 on energy bills with those windows. Plus, that price doesn't include professional installation. One mistake during DIY install voids the warranty and risks water damage that costs thousands. Want me to show you the actual energy savings calculator for your home?"
Scenario: Homeowner says "I need to talk to my wife. This is a big decision."
"No problem, here's my card. Give me a call when you're ready."
"Absolutely, this is a major investment and you should both be on the same page. What questions do you think she'll have? Let me put together a one-page summary showing exactly what we found, how much you'll save on energy bills each month, and what the financing options look like. Most couples I work with find that really helpful. When would be a good time for me to stop back and walk through it together with both of you?"
Scenario: Homeowner says "$18,000 for all the windows? That's way more than I expected."
"I understand it's a lot. Maybe we could do just a few windows to start?"
"I hear that a lot, and honestly, the total number can feel overwhelming at first. But let me show you something. At $18,000 with our financing, that's $198 per month for 10 years. Your current windows are costing you about $145/month in wasted energy. So your real net cost is only $53/month, and in 10 years you own energy-efficient windows that added $12,000 to your home value. Would you like me to run the exact numbers for your specific utility bills?"
Your reps practice these exact scenarios 30-50 times before ever facing a real customer.
See It In ActionReal Windows & Doors Conversations
Your reps practice with AI customers who throw real objections. Here's a sample of what they'll master.
+216 more scenarios
Homeowner
I can get windows at Home Depot for a fraction of this price. Why would I pay 4x more?
Untrained Rep
Well, our windows are better quality...
GhostRep-Trained Response
Great question. That $189 window has a U-Factor of 0.35. Ours is 0.18, which means 3x better insulation. Over the life of the windows, you'll spend $4,200 more on energy bills with theirs. Plus, their price doesn't include installation, and one mistake voids the warranty. Want me to show you the actual math for your home?
From New Hire to Premium Closer in 3 Weeks
No ride-alongs. No burned leads. No price dropping. Here's how GhostRep turns rookies into reps who sell value, not price.
Master Price Anchoring
Reps practice 30+ "$189 window" scenarios until they can reframe value from price-per-unit to total cost of ownership without hesitation.
Learn Energy ROI Translation
Convert U-Factor, SHGC, and Low-E specs into actual dollar savings homeowners understand. No more technical jargon that loses deals.
Financing Confidence
Practice presenting $15K-25K projects as monthly investments that cost less than wasted energy. Handle sticker shock with confidence.
Live Coaching Earpiece
AI whispers in their ear during real appointments when they get stuck. Your safety net for long sales cycles. Homeowner never knows.
You've Tried These. They Don't Work.
Here's why windows & doors contractors are switching to GhostRep.
Product Training Videos
Manufacturer-provided training content
Practice real objections 50 times before facing customers. Features mean nothing if you can't handle price anchoring.
Ride-Alongs with Closers
Shadow top performers on appointments
Reps face 220+ scenarios in weeks, not months. Your closers keep closing.
Sales Boot Camps
2-3 day intensive training events
Daily practice with windows-specific scenarios for less than one boot camp.
Hiring Experienced Reps
Recruit from competitors
Turn motivated rookies into closers. Train on YOUR products, YOUR process.
Stop patching a broken system. GhostRep is built for windows & doors sales teams.
Start Free TrialNo credit card required
Questions Windows & Doors Contractors Ask
We know you've been burned by training programs before. Here are the real answers to what you're probably thinking.
That's exactly why proactive practice matters. In long sales cycles, every touchpoint counts. GhostRep trains reps to handle follow-up objections, re-engage cold leads, and maintain value positioning across months of nurturing. Plus, the live coaching earpiece means even when a deal suddenly gets hot after 8 months, your rep has AI backup in real-time.
Still have questions?
Book a 15-minute call and ask us anythingEvery Day Without Trained Reps Is Premium Revenue Lost
Homeowners are making window decisions right now. Some will buy cheap from big-box stores. Others will pay premium for real value. The question is: can your reps make that case? GhostRep gets them ready in weeks, not months.
3 weeks
To field-ready
$75K+
Saved per year
15 min
Setup time
15-minute demo. No pressure. See if it's right for your team.