Spring Rush Starts. Are Your New Hires Ready?
Peak season hits. You hire 5 reps. They fumble design consultations, forget to pitch maintenance contracts, and leave $28K hardscaping projects on the table. By June, half quit and summer is half over.
The Landscaping Revenue Calendar Nobody Talks About
Per season (projects + lifetime maintenance)
Field-ready before spring leads go cold
Traditional Training vs GhostRep
Every untrained rep costs you real money. Here's what it actually looks like for landscaping contractors.
Metric
Traditional Training
GhostRep
Onboarding time
Leads burned during ramp
Cost per burned lead
Manager time required
Consistent messaging
Practice before live calls
The Real Cost
In landscaping, a burned lead isn't just a $100 consultation cost - it's a $25K design project AND the $33,600 lifetime maintenance contract that comes with it. One untrained rep can cost you $200K+ in a single spring season.
3-4 months
Traditional training time
$75-150
Cost per qualified lead
3-5 days
Field-ready with GhostRep
Week 1 vs Week 4 with GhostRep
See exactly what changes when your landscaping reps practice with AI before facing real customers.
Scenario: Homeowner says "I can do this myself - just need to rent some equipment"
"Well, it's not that hard I guess. Here's our quote if you change your mind."
"I totally get it - and honestly, for basic lawn care, DIY makes sense. But let me ask: have you priced out the sod cutter rental, topsoil delivery, and irrigation parts? Most homeowners spend $2,800 and 3 weekends, then call us anyway because the drainage wasn't right. We can do this in 2 days with a 5-year plant warranty. Want me to show you what that costs compared to the rental route?"
Scenario: Customer wants to wait until fall when prices drop
"Sure, fall is a good time too. Give me a call then."
"Fall IS a great planting time - you're right about that. Here's what most people don't realize though: we're fully booked September through November because everyone waits. Right now, I can start next week. Plus, your new landscaping will establish root systems all summer and look incredible by fall. If you book today, I can hold this spring pricing and you enjoy it 6 months sooner. What would you rather - waiting in line or watching your neighbors admire your yard all summer?"
Scenario: Customer got a cheaper quote from a Craigslist crew
"That's really cheap. I'm not sure how they can do it for that price..."
"I've seen those quotes before. Quick question - did they include the plant warranty? What about calling 811 for utility marking? Are they licensed and insured in the state? Here's what I've seen happen: they install, collect the check, and when half the plants die in August because they didn't prep the soil right, they're nowhere to be found. Our price includes a 5-year warranty on all plant material. We're licensed, insured, and I'll give you references in your neighborhood. Would you like to see our work on Maple Street - it's two years old now and still looks incredible."
Your reps practice these exact scenarios 30-50 times before ever facing a real customer.
See It In ActionReal Landscaping Conversations
Your reps practice with AI customers who throw real objections. Here's a sample of what they'll master.
+166 more scenarios
Homeowner
I'm not paying $400 a month just for someone to mow my lawn.
Untrained Rep
Well, it includes other things too like fertilizing...
GhostRep-Trained Response
You're right - if it was just mowing, that would be expensive. Let me break down what's actually included: 30 visits for mowing and edging, 5 fertilizer applications, pre-emergent weed control, aeration, overseeding, two seasonal cleanups, and priority scheduling. If you bought each of those separately, you're looking at over $6,200. The program is $4,800 for the year. Plus, I'm here monthly - so I catch that irrigation leak before it kills your new plantings. Want to see what happened to a neighbor who skipped the maintenance program?
70% of Annual Revenue in 4 Months
March through June is make-or-break. Traditional training wastes your peak season. Here's how to start selling on day one.
Off-Season Training
December - February
While competitors scramble in March, your team is already trained. New hires complete 50+ AI consultations during the slow months—design presentations, maintenance pitches, hardscape upsells—before the first lead comes in.
Peak Season Execution
March - June
When leads flood in, your reps are ready. Ghost Rep earpiece provides real-time backup during live consultations—plant identification, pricing confirmations, objection responses—so rookies close like veterans from week one.
The Revenue Multipliers Your Reps Will Master
Maintenance Contracts
Practice the pitch that turns one-time projects into $3,600/year recurring revenue. 85% attach rate with trained reps.
Hardscape Upsells
"While we're moving equipment..." scenarios that naturally add $8K-15K in patios, walkways, and retaining walls.
Irrigation Add-Ons
Smart irrigation systems as plant protection. ROI framing that makes $4K-8K irrigation a no-brainer.
You've Tried These. They Don't Work.
Here's why landscaping contractors are switching to GhostRep.
Ride-Alongs
Your closers spend selling time training rookies
Your closers close deals. AI handles training in February before leads start flowing.
Landscape Sales Boot Camps
3-day intensive training events
Daily practice for less than one boot camp trip. Year-round improvement.
Hiring Experienced Reps
Skip training by hiring veterans
Turn motivated rookies into closers. They're loyal and learn YOUR way.
Trial by Fire
Throw new hires into spring rush
Reps are confident and competent Day 1. 85% maintenance attach rate.
Stop patching a broken system. GhostRep is built for landscaping sales teams.
Start Free TrialNo credit card required
Questions Landscaping Contractors Ask
We know you've been burned by training programs before. Here are the real answers to what you're probably thinking.
GhostRep is built for reps who hate training. 2-5 minute practice sessions on their phone between site visits. No classroom. No Zoom calls. No weekend homework. Plus, you see exactly who's practicing and who's not - so accountability is built in. Most reps prefer it because they practice without embarrassing themselves in front of veterans.
Still have questions?
Book a 15-minute call and ask us anythingSpring Season Won't Wait for Your Training Program
March 1st comes fast. While you're doing ride-alongs in April, your competitors are closing deals. Train your team now with AI so they're ready when leads start flowing.
5 days
To field-ready
$205K+
Saved per season
85%
Contract attach
15-minute demo. No pressure. See if it's right for your team.