Roofing Sales Reference Check Script
Generate a reference check script for roofing sales candidates that uncovers real performance data and red flags before you make the offer.
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What Is a Roofing Sales Reference Check Script?
A roofing sales reference check script is a structured set of questions that turns a courtesy call into a genuine intelligence-gathering conversation. Most reference checks are useless because the person conducting them asks vague questions, accepts vague answers, and moves on in five minutes. A scripted reference check extracts the specific information that changes your hiring decision. In roofing sales, the two things references reveal that interviews cannot are actual production numbers and the real reason someone left. A candidate can claim a $300k storm season in an interview. Their former manager either confirms it, corrects it, or gets quiet in a way that tells you everything you need to know. This generator creates a role-specific reference check script tailored to the reference's relationship with the candidate — different questions for a former manager than a peer rep — with coaching notes on what strong versus concerning answers sound like.
How to Use This Roofing Sales Reference Check Script
- 1
Enter the candidate and role details
The script is customized to the role. A sales manager reference check needs questions about team leadership and rep development. A setter reference check focuses on activity, reliability, and attitude. The role shapes which questions matter most.
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Select the reference relationship
A former sales manager can speak to production numbers and professional conduct. A peer rep gives you insight into work ethic, attitude in the field, and how the candidate treats colleagues. A former owner or principal can speak to trust, ethics, and the full picture of departure.
- 3
Call the reference with the script in front of you
Do not wing reference checks. The scripted questions prevent you from missing the most important areas. Take notes during the call. The responses often reveal as much in tone and hesitation as in the words.
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Ask the rehire question
The single most valuable reference question is "would you hire this person again?" Listen for enthusiasm, hesitation, or a qualified yes. A "yes, absolutely" and a "yes, if the right role came along" are very different answers.
What Makes a Good Reference Check Script?
- Production number verification: Ask specifically: how many jobs did this person close per week or month during their time with you? What was their best month? Their worst? Inflated self-reported numbers fall apart when the reference gives a different figure.
- Open-ended departure question: "Why did they leave" is easy to answer with a sanitized version. "Help me understand the circumstances of their departure" creates space for more honest disclosure. The difference between those two questions is often the most valuable part of the call.
- Rehire question every time: "Would you hire them again?" is the reference equivalent of your close rate question in an interview. Anything other than an enthusiastic yes requires a follow-up: "What would give you pause?" The answer to that follow-up is where the real information lives.
- A closing open door: "Is there anything I have not asked that you think I should know about [candidate]?" gives the reference permission to share something they were waiting to be asked. About 20% of the time, this produces the most important information in the call.
Frequently Asked Questions
Should I always do reference checks for roofing sales reps?
Yes for any rep you plan to give access to your CRM, your customer list, or company equipment. Reference checks are your last line of defense before a bad hire who costs you ten times the time of the check. For entry-level reps with no prior roofing history, check character references or prior employers in other industries — the conversation is still worth having.
What if a candidate says their references will say bad things about them?
That is a significant red flag in itself. Occasionally a legitimate dispute with a past employer exists, but a candidate who proactively warns you against calling their references is usually telling you something about how they left those situations. Get the story in detail and decide whether you want to proceed before the check, not after.
What is the most important question in a roofing sales reference check?
"Would you hire this person again?" is the single most predictive question. An enthusiastic yes from a former sales manager who actually managed the person in the field is strong validation. A hesitant or qualified answer — even with no specific complaint — tells you something is incomplete in the picture you got from the interview.
What if a reference will only confirm dates of employment?
Some companies have policies restricting what managers can say. When a reference is restricted, ask if you can at least confirm general role and whether the departure was voluntary. If even that is refused, treat the absence of information as neutral — but rely more heavily on other references who will speak freely. Never make a hire based on one reference who could not comment.
How many references should I check for a roofing sales rep?
Two substantive references minimum — ideally a former manager and either a peer or former owner. One reference is not enough because it can be a hand-picked advocate. Three gives you a consensus view. If your two references tell very different stories about the same candidate, dig in with a third before deciding.
Can I call references the candidate did not list?
Yes, if you can identify them. This is called a "backdoor reference" — reaching out to someone you know who worked with the candidate without the candidate listing them. This is common in tight-knit roofing markets and often produces the most candid feedback. Inform the candidate in your process materials that you may conduct additional reference conversations beyond the listed contacts.
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