GhostRep vs Siro: Training Platform vs Call Recording

Siro records your appointments and tells you what went wrong after you've already lost the deal. GhostRep trains your reps BEFORE they knock doors so they don't screw up in the first place.

Both platforms use AI. Both target field sales teams. Both claim to improve close rates. But if you're comparing them, you're probably confused about what you actually need.

This comparison breaks down exactly what each platform does, who wins in each category, and which one you should buy. No BS, no diplomatic "they're both good" nonsense. Just straight facts.

Quick Decision: Which One Do YOU Need?

Choose Siro if:

• You already have a training program that works
• Your team is experienced and needs optimization, not foundational skills
• You want post-appointment analysis and visibility into field performance
• You have $30,000+ annually to spend (10-rep team)

Choose GhostRep if:

• You're hiring new reps regularly and need to train them fast
• You're tired of watching new hires burn 30-50 leads while "learning on the job"
• You need recruiting, training, AND live coaching in one platform
• You want to spend $10,788/year instead of $30,000+/year

Still not sure? Keep reading.

Siro is surveillance software with smart analytics. It records every field appointment, transcribes conversations automatically, and uses AI to analyze what happened. You get scorecards, coachable moments, and visibility into exactly where deals were lost.

According to Siro's methodology, the platform helps managers identify performance gaps by reviewing recordings rather than relying on rep self-reporting. This works brilliantly for experienced reps who need fine-tuning.

The problem? Siro doesn't train. Your rep fumbles a price objection on appointment #3.

Siro catches it beautifully. You coach them: "Next time, say this instead." Great. Except your rep won't see that objection again for two weeks. When they finally do, they've forgotten your coaching and fumble it again.

GhostRep solves this by letting reps practice that price objection 50 times BEFORE their first real appointment. By the time they face it in someone's living room, they've seen every variation and the response is automatic.

GhostRep is a training system that builds competency before reps face customers. It includes:

• AI Recruiting Agent: Screens candidates before you meet them (87% prediction accuracy)
• Objection Mastery: 1,000+ roofing-specific practice scenarios
• AI Role Play: Progressive difficulty levels (can't skip ahead without proving competence)
• Ghost Rep: Real-time Bluetooth coaching during appointments

Most roofing contractors struggle with training new hires, not optimizing veterans. If you're reading this comparison, you probably need training more than surveillance.

Pre-Appointment Training Capabilities

The difference is stark: Siro provides zero pre-appointment training. Reps learn by failing on real customers, which burns 30-50 leads while they "figure it out."

GhostRep's approach aligns with research from the Association for Talent Development showing that learners need 10-15 exposures to master a skill. A single coaching conversation after a failed appointment provides one exposure. GhostRep's practice system provides 15-30 exposures per objection type.

Real-Time Appointment Support

Siro's killer feature: comprehensive offline recording. Every appointment is captured, transcribed, and analyzed—even without cell service. This is essential for rural markets with spotty coverage.

The recordings create legal documentation of what was promised, protect you in disputes, and allow managers to coach from actual conversations instead of rep summaries.

GhostRep's killer feature: real-time coaching through a Bluetooth earpiece. When your rep gets stuck, Ghost Rep feeds them the response in 2-3 seconds. The homeowner never knows.

Example:

• Homeowner: "Your competitor offers a 50-year warranty. You only offer 25. Why should I pay more?"
• Without Ghost Rep: Rep freezes, fumbles about manufacturer reliability, loses credibility
• With Ghost Rep: Rep hears the response in their earpiece, delivers it naturally, homeowner is impressed

This isn't a constant crutch—it's a safety net for difficult moments. Your reps should still be trained to handle common objections independently.

Trade-off: Siro gives you perfect records of what happened. GhostRep gives you real-time help DURING what's happening. You can't have both in one platform right now.

Recruiting & Hiring Integration

The hardest part of building a sales team isn't training—it's finding people worth training. Research from LinkedIn's Global Talent Trends report shows hiring managers waste 20-40 hours per hire interviewing unqualified candidates.

Siro doesn't help with this at all. It's a coaching platform, not a recruiting platform. You still post on Indeed, waste hours interviewing mediocre candidates, and hope you picked right.

GhostRep's AI Recruiting Agent screens candidates BEFORE you meet them. Candidates complete a 15-20 minute voice interview where AI evaluates communication skills, objection handling, personality traits, and resilience indicators.

You receive a detailed assessment with a recommendation: Strong Yes, Maybe, or Pass. The AI's 87% prediction accuracy saves 20-40 hours per hire and dramatically improves your success rate.

Winner: GhostRep—Siro doesn't play in this space at all.

Pricing: The Real Cost Difference

Based on user reports on G2 and competitive intelligence, Siro charges approximately $3,000+ per user annually.

10-rep team over 3 years:

• Siro platform cost: $94,500 ($30K, $31.5K, $33K with annual increases)
• Plus recruiting costs: $30K-60K (Indeed, ZipRecruiter, interview time)
• Plus training costs: $45K-90K (consultants or manager time)
• Real total: $169,500-244,500

GhostRep Enterprise (10-15 reps):

• Platform cost: $32,364 ($10,788/year × 3 years)
• Recruiting: Included (no additional cost)
• Training: Included (no additional cost)
• Real total: $32,364

Three-year savings: $137,136-212,136

GhostRep's pricing is transparent and published:

• Professional: $499/month ($5,988 annually) - 50 hours/month, up to 5 users
• Enterprise: $899/month ($10,788 annually) - 125 hours/month, up to 15 users
• Hour packages: Available for turnover protection (20 hours for $199, never expire)

Siro's pricing is custom (contact sales). For large operations doing $25M-50M annually with 50+ reps, that $150,000 investment might justify 2-3% improvement across a massive team.

But most roofing contractors are doing $2M-15M annually with 5-15 reps. Spending $55K-80K on surveillance software while STILL needing separate recruiting and training doesn't make financial sense.

When Siro Actually Wins

Siro excels for specific use cases:

✅ Large enterprise teams (25-50+ reps) - When you're managing too many reps to ride along with personally, Siro's automated recording and AI analysis saves hours per week

✅ Experienced teams needing optimization - If your reps are already competent and just need to shave 2-3% off their close rate, Siro's detailed conversation analysis helps

✅ Rural markets requiring offline functionality - Siro works without cell service and syncs later, essential for areas with poor coverage

✅ Compliance and legal documentation - Complete recordings create legal protection for disputed promises or insurance claim issues

✅ SalesRabbit integration needs - Siro has established partnership with SalesRabbit for seamless field sales management

Siro's best customer: Enterprise roofing operations doing $15M-50M+ annually with mature sales teams that just need data-driven coaching insights.

When GhostRep Actually Wins

GhostRep dominates for different scenarios:

✅ Companies hiring 5-10+ new reps per year - AI recruiting saves 20-40 hours per hire, pre-hire screening prevents bad hires

✅ New hires burning leads while "learning" - Practice 30-50 appointments with AI before facing real customers, compress 8-12 week training to 3-4 weeks

✅ Budget under $15,000 annually - Get recruiting, training, objection mastery, and live coaching for less than surveillance software alone

✅ Small-to-mid size teams (1-20 reps) - Flat-rate pricing doesn't penalize you for team size. Add reps without increasing platform costs.

✅ Teams needing complete sales development - One platform covers entire journey from candidate screening through post-appointment coaching

GhostRep's best customer: Small-to-mid size roofing contractors doing $2M-15M annually who need a complete sales development system at an affordable price.

The Real Question: Building vs Analyzing

This comparison boils down to one fundamental question: Do you need to BUILD sales skills or ANALYZE existing conversations?

Siro analyzes. It gives you perfect visibility into what's happening in the field, identifies coaching opportunities, and helps you optimize experienced reps. It's "game film for field sales"—you watch the tape, break down what went wrong, and coach your players to do better next time.

GhostRep builds. It trains reps BEFORE they face customers so they show up competent instead of learning through failure. It's "flight simulator for sales"—your reps crash the simulated plane 50 times before flying a real one.

According to training research from ATD, 70% of learning happens through experience, 20% through social learning, and 10% through formal training. The problem: letting new hires "learn through experience" means burning 30-50 of your best leads.

GhostRep replicates that experiential learning through AI simulation WITHOUT the cost of lost deals. By the time reps face real customers, they've already had the "experience" of 30-50 appointments.

Most roofing contractors need building more than analyzing.

Frequently Asked Questions

Can I use both GhostRep and Siro together?

Technically yes, but it's expensive and probably unnecessary. GhostRep trains reps before appointments. Siro records appointments for analysis. They're complementary but solve different problems at different stages. Most contractors should pick one based on their primary need: training (GhostRep) or analyzing (Siro).

How accurate is GhostRep's AI Recruiting Agent?

87% accurate at predicting which candidates will succeed versus fail, based on analyzing communication skills, objection handling, personality traits, and resilience indicators during 15-20 minute voice interviews. This saves 20-40 hours per hire by only advancing qualified candidates to human interviews.

Does Siro work without internet connection?

Yes. Siro's offline recording capability is essential for rural areas with spotty cell coverage. The app continues recording even without service, then automatically syncs when you're back online. This is a genuine competitive advantage for contractors working in mountain regions or areas with poor tower coverage.

How long does it take new reps to get productive with each platform?

With Siro: 8-12 weeks (same as traditional training). Siro helps them improve faster through feedback, but they're still learning on the job by burning real leads. With GhostRep: 3-4 weeks. Reps complete 30-50 practice appointments before going live, so they show up competent from day one.

What does Siro actually cost per user?

Based on user reports and competitive intelligence, approximately $3,000+ per user annually. Pricing is custom and requires contacting their sales team. For a 10-rep team, expect $30,000+ annually for the platform, plus separate recruiting and training costs.

Does Ghost Rep sound robotic to homeowners?

No. Ghost Rep delivers coaching to your rep through a discreet Bluetooth earpiece. Your rep hears the response and repeats it naturally in their own words. To the homeowner, it sounds like your rep is knowledgeable. Coaching is delivered in 2-3 second bursts, not continuous streaming.

Can GhostRep integrate with my CRM?

GhostRep is building a developer API (separate offering) that will enable integrations. For now, the platform focuses on core training and recruiting functionality as a standalone system. Siro has established partnerships with SalesRabbit for field sales teams.

Does Siro require two-party consent for recording?

Siro works under one-party consent laws in 39 states and all of Canada (the rep can record without informing the customer). In the 11 two-party consent states, you must inform the customer before recording. Siro trains teams on the best approach, and data shows less than 1% of customers reject recording.

Ready to Build a Better Sales Team?

For most contractors reading this comparison, GhostRep is the right choice. The price difference alone ($10,788/year vs $55K-80K/year for recruiting + training + Siro) makes it compelling. Add in AI recruiting, objection mastery, and live coaching all included, and the value is clear.

If you're running a mature team with 25-50+ experienced reps and just need data-driven optimization, Siro makes sense. But if you're hiring regularly and struggling to train new reps without burning leads, you need GhostRep.

Start your free GhostRep trial: ghostrep.ai (30 days, no credit card)

Compare pricing: View transparent pricing (no sales call required)

Or if you're running a large operation: Visit Siro's website (custom pricing, contact sales)

Choose based on what you actually need. Not what sounds impressive in theory.

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