GhostRep vs Siro (2026): Pricing & AI Coaching

The old version of this GhostRep versus Siro comparison drew a simple line: Siro analyzed real conversations after they happened, while GhostRep prepared reps before the appointment. That line is obsolete. Siro's current official workflow includes preparation and roleplay before a conversation, Halftime guidance during it, and follow-up, debrief, and improvement afterward. GhostRep's current Echo and Role Play pages also extend across field capture, post-session coaching, and practice.

So the buyer should not count feature names. The useful question is:

Which system reliably turns the conversations our company is allowed to capture into an accepted coaching action before the next comparable sales moment—at a total cost and operating burden we can sustain?

This page gives you an evidence standard for answering that question. It does not assign made-up scores, repeat unverified Siro prices, or pretend GhostRep ran a controlled head-to-head product test.

Disclosure and method: GhostRep publishes this page and competes for part of the same budget. The comparison uses current public vendor documentation and ServiceTitan's public Field Pro page; GhostRep did not obtain a confidential Siro quote, sign a Siro order form, or run a logged-in comparative pilot. Tim Nussbeck's roofing and sales-training background informs the roofing test cases, not the factual claims about Siro. Sources were reviewed July 24, 2026.

Siro Pricing in 2026: What Is Actually Public?

Siro does not display a self-serve dollar table on the public product, home-improvement, integration, or demo pages reviewed for this update. Those pages direct buyers to book a demo. Siro's February 2026 Halftime announcement offered new customers a 30-day trial, but an announcement is not a current order form. Confirm whether that trial is still available and what it includes.

That is the limit of what public evidence can support. Third-party pages that quote a per-seat amount, minimum seat count, implementation fee, or contract value are not a substitute for a current Siro quote. Ask Siro to put every economic term in one dated document.

A usable Siro quote should settle seven cost questions:

• License basis: Is the unit a user, active user, team, conversation volume, or something else? This determines what hiring, turnover, and seasonal headcount do to spend.
• Term and renewal: Require start and end dates, renewal mechanics, cancellation deadline, and refund rule. A pilot decision should not quietly become an annual cash commitment.
• Included capabilities: List recording, Halftime, roleplay, debrief, Ask Siro, scorecards, API access, and required add-ons. A public feature page does not prove the quoted edition includes everything.
• Implementation: Price setup, Customer Success scope, integration work, playbook configuration, and training hours. Software price omits the labor needed to reach first value.
• Usage limits: Document minutes, storage, API calls, transcription, exports, overages, and inactive-seat treatment. Adoption can create extra cost; unused licenses create waste.
• Trial or pilot: Name eligible users, duration, features, data access, support, success criteria, and conversion terms. Make the proof period measurable.
• Data exit: Require the export format, deletion timing, post-termination access, and backup exceptions. Recording and coaching history can be expensive to unwind.

GhostRep's public pricing page currently lists prepaid company-wallet bundles: 25 hours for $200, 100 hours for $600, and 250 hours for $1,000. The page says all three bundles include the same feature set, purchased hours do not expire, and there is no subscription or automatic renewal. Checkout and the current terms still control the purchase.

Do not compare an unknown Siro quote with only GhostRep's checkout amount. Use total first-year cost:

Total first-year cost = software payments + setup fees + integration labor + manager setup/review time + rep training/use time + compliance and legal work + required devices or services.

What Changed: Both Products Now Cover Before, During, and After

Siro's current public architecture is no longer “record and review.” Its workflow says reps can review past interactions and roleplay before a meeting, record in-person conversations, receive Halftime guidance during the conversation, have follow-up work drafted and CRM fields updated, and use scorecards, debrief, and roleplay to improve. The separate Siro self-coaching page documents hands-free roleplay, Halftime, debrief, peer playlists, and rep progress.

GhostRep's public architecture also crosses the full loop. Role Play supports contractor-specific and custom practice. Echo records at doors or on the phone, uploads and transcribes sessions, analyzes them against a company playbook, and returns coaching. Job Intel uses job and CRM context for preparation and follow-up practice. Training Studio turns field and practice signals into manager-reviewed training drafts.

The honest distinction is therefore not chronology. It is system design:

• Siro's public story is conversation-first: real captured conversations become the source for self-coaching, manager patterns, live guidance, roleplay, follow-up, and CRM data.
• GhostRep's public story is contractor-operating-loop first: contractor scenarios, canvassing/field capture, job context, practice, and manager-approved training assets share one usage wallet.

Those are architectural descriptions, not winner claims. A roofing team must prove which loop survives its actual phones, homes, noise, connectivity, consent process, CRM, managers, and reps.

GhostRep vs Siro: Current Public-Evidence Comparison

Siro's integration page names field tools and CRMs including SalesRabbit, CompanyCam, Ingage, Leap SalesPro, LeadPerfection, Improveit360, Microsoft Dynamics, HubSpot, Salesforce, and Pipedrive. It also documents a REST API, recording-to-opportunity matching, deep-link recording controls, and extracted-field writeback. A logo is not implementation proof: require the exact objects, fields, directions, permissions, failure handling, and support owner for your account.

ServiceTitan separately describes Field Pro powered by Siro. Buying that ServiceTitan product is not automatically the same scope, contract, or workflow as buying Siro directly, so keep the procurement paths separate.

Halftime vs Echo: Do Not Claim Live-Coaching Equivalence

Siro clearly documents Halftime as live analysis and guidance during a conversation. Its public materials describe contextual suggestions and a closing plan while the appointment is still underway. Public Siro pages do not establish that Halftime itself works offline, even though Siro says recording can continue without cell service.

GhostRep clearly documents Echo capture, upload, transcription, playbook-based analysis, and coaching before the next appointment. Other GhostRep pages describe optional real-time or on-device modes, but the public material reviewed does not give enough operational detail to declare those modes equivalent to Halftime.

Use a field demonstration. Ask both vendors to show:

• what the rep sees or hears, on which device, and at what point in the conversation;
• whether the rep must step away, look at a screen, touch the phone, or wear audio hardware;
• what happens with weak or zero connectivity;
• how the system handles an incoming phone call, paused recording, or consent withdrawal;
• how quickly a correct suggestion appears and how often irrelevant guidance is suppressed; and
• what the homeowner and employee are told before capture, monitoring, or live assistance begins.

“Real time” is a label. The proof is a usable, lawful intervention in the field without distracting the rep or misrepresenting the interaction to the homeowner.

Roleplay and Training: Compare the Source of the Scenario

Siro is no longer missing roleplay. Its January 2026 product update says roleplay can use context from an actual conversation, and its current self-coaching page describes voice practice before customer meetings. That makes Siro especially interesting when a team wants captured conversations to become the next practice prompt.

GhostRep's Role Play page documents a different starting point: prebuilt home-improvement objections plus a manager-controlled scenario builder for persona, difficulty, job/trade context, hints, stages, assignment, and scoring. Job Intel adds customer-specific preparation from CRM and conversation history where configured.

Neither source model is universally better. Test both:

1. Build a blank-slate storm canvassing drill before any customer recording exists.
2. Turn a real price objection into a new practice session.
3. Change the company's financing or insurance rule and verify the scenario updates.
4. Have a manager inspect the rubric, model answer, hints, and failure reason.
5. Repeat the same objection with a second rep and compare whether feedback is consistent and useful.

Roleplay completion is not proof of field transfer. Link a completed drill to the next comparable conversation, then review the specific behavior that changed. The roofing sales call scorecard can give the team a neutral manual rubric before it adopts either vendor's automated score.

The Roofing Field Test: Eight Moments From Door Knock to Rehash

Run the same eight moments for both vendors and keep the pass artifact:

1. Blank-slate storm canvassing drill. Create a compliant scenario without an existing recording. Pass only if the manager controls context, objection, difficulty, hints, and rubric.
2. Customer-specific pre-appointment brief. Bring forward only authorized job and conversation context. Pass only if the rep finds accurate next steps and the manager can trace and correct the source.
3. No-signal recording. Capture a conversation with no usable cell service. Pass only if complete audio and transcript upload later without silent loss.
4. Kitchen-table price or insurance objection. Trigger the configured live or post-session coaching behavior. Pass only with timestamped, relevant guidance aligned to the company playbook.
5. Consent refusal. Stop or prevent capture under the approved flow. Pass only when no unauthorized recording or derived transcript remains.
6. Dogs, television, and multiple speakers. Separate speakers and preserve the actual objection. Pass only with a usable transcript and documented correction workflow.
7. CRM writeback and rehash task. Update the right record without overwriting trusted fields. Pass only with complete, attributed writeback plus failure and retry evidence.
8. Manager review. Turn one repeated rep pattern into the next drill or coaching action. Pass only with a named owner, accepted action, due date, and next comparable conversation.

This field test is deliberately harder than a polished demo. Roofing sales happens in trucks, doorways, noisy homes, storm markets, and CRMs with imperfect records. A system that performs only in the vendor's sample conversation has not passed the operating test.

Security, Consent, and AI Data Use Are Buying Criteria

Siro's product page states that it has SOC 2 Type II compliance and that its model providers are contractually prohibited from training on customer conversations. Its public data-processing addendum also says customers instruct Siro to process personal data to facilitate, maintain, and improve the service, including through machine learning, model training, and testing. Do not resolve that wording by assumption. Ask Siro which data, model, purpose, de-identification rule, and contract clause apply to your account.

GhostRep's security and AI boundaries page describes TLS, encryption at rest, role-based workspace access, limited internal access, human review of AI drafts, and no use of raw transcripts to train shared models across customers. It calls itself a working description, not a marketing badge. GhostRep does not publicly claim SOC 2 or HIPAA certification on that page. Ask for the evidence your procurement process requires.

For either vendor, inspect:

• the current security report or assurance evidence;
• the DPA, model/provider terms, and complete subprocessor list;
• default audio/transcript retention, customer-configurable deletion, backup exceptions, and post-termination access;
• role-based access, exports, employee/admin access, and audit logs;
• incident notification and support commitments; and
• what is used for customer-specific inference, service improvement, evaluation, or any shared model.

Recording law and employee-monitoring rules vary by jurisdiction and context. The Reporters Committee recording guide illustrates the state-by-state differences, but it is not a contractor's legal opinion. Have counsel approve notice, consent, live-assistance, retention, access, and deletion rules before rollout. A vendor's configurable consent screen does not decide whether your use is lawful.

Use a Weighted Proof Scorecard, Not Vendor-Assigned Ratings

Set importance before the demos. Otherwise the most polished feature will become “critical” after a salesperson shows it.

Weighted proof = importance weight × observed proof score. Score 0 when a feature is only promised, 1 when shown in a canned demo, 3 when it works once in your data, and 5 only when the pilot repeatedly meets the predeclared standard. Keep the underlying evidence; the total alone is not an audit trail.

Run a 30-Day Coaching-Loop Pilot

A 30-day pilot can test workflow, adoption, capture, transcription, coaching delivery, CRM behavior, and manager burden. It cannot prove a durable close-rate or gross-profit lift without a sound baseline, comparable cohorts, enough volume, and time for jobs to cancel, complete, and collect.

1. Before day 1: Define eligible reps/conversations, approved consent flow, success thresholds, data fields, manager owner, comparison baseline, and the eight field tests.
2. Days 1–7: Validate capture, transcript, access, deletion, integrations, and failure handling before broad recording.
3. Days 8–21: Track accepted coaching actions, roleplay completion, manager time, rep adoption, and evidence on the next comparable conversation.
4. Days 22–30: Repeat weak field tests, export the data, reconcile cash and labor cost, and document support or integration failures.
5. After day 30: Stop changing the test definitions. Follow sales cohorts through cancellation, production, collection, and gross profit before making causal claims.

Judge the pilot with seven operating formulas:

• Usable capture rate = usable recordings ÷ consent-ready eligible conversations. It diagnoses field reliability after legal and operating exclusions.
• Timely coaching rate = coaching delivered before the next comparable conversation ÷ usable recordings. It shows whether insight arrives in time to matter.
• Accepted-action rate = accepted or manager-approved actions ÷ coaching items reviewed. It exposes noise and manager trust.
• Transfer-evidence rate = comparable next conversations showing the target behavior ÷ accepted actions with a later opportunity. It tests whether practice reached the field.
• Cost per usable conversation = total pilot cost ÷ usable recordings. It prices the data foundation.
• Cost per accepted action = total pilot cost ÷ accepted coaching actions. It prices a coaching unit the team considered worth using.
• Cost per adopted rep = total pilot cost ÷ reps meeting the predeclared adoption threshold. It shows whether the buying model matches actual use.

When a denominator is zero, report the unit cost as N/A, not $0. A system with no adopted reps did not produce free adoption.

Which Should a Roofing Company Choose?

Shortlist Siro first when documented conversation capture, Halftime, no-cell recording, a specific named integration/API workflow, self-coaching from real calls, ServiceTitan Field Pro, SOC 2 Type II, or HIPAA/BAA procurement requirements dominate the decision. Confirm the exact edition, price, live/offline behavior, data terms, and implementation in writing.

Shortlist GhostRep first when published upfront cost, one-time shared usage, roofing/home-improvement scenario control, door-to-door outcome and route workflows, job-context practice, or manager-approved training assets dominate the decision. Verify the current live mode, integration depth, security evidence, and actual field reliability instead of relying on GhostRep's marketing.

Shortlist both when roleplay, field capture, live coaching, and manager visibility matter but the architecture is still undecided. Run the same roofing field tests and score only observed proof.

Buy both only with a written non-overlap. The public feature sets now overlap heavily. Define which system owns capture, transcript, live guidance, score, roleplay, CRM writeback, manager action, retention, and reporting. Duplicate recordings, conflicting scores, double data entry, and two live prompts are not a strategy.

Choose neither yet when the company has not approved recording/monitoring rules, cannot identify a manager or rep owner for coaching actions, cannot integrate the required source records, or lacks enough eligible conversations to evaluate the loop. Software cannot repair an unowned coaching process.

For a wider category decision, use the separate Siro alternatives shortlist or the four-platform comparison. This page owns only the direct GhostRep-versus-Siro decision.

Frequently Asked Questions

How much does Siro cost?

Siro does not show a self-serve dollar table on the public pages reviewed July 24, 2026. Request a dated written quote covering license basis, term, renewal, features, implementation, usage limits, support, data exit, and any trial-to-contract conversion. Do not treat a third-party estimate as Siro's current price.

Does Siro have AI roleplay?

Yes. Current Siro pages describe roleplay before customer conversations, hands-free voice practice, and scenarios informed by real conversation context. Any comparison that says Siro offers only recording and post-call review is stale.

Does Siro coach reps during live appointments?

Siro documents Halftime as real-time guidance during conversations. Verify how the rep receives guidance, required connectivity, latency, device behavior, notice/consent, and the exact features included in the quote.

Is GhostRep cheaper than Siro?

No evidence-backed answer is possible without Siro's current written quote and both companies' internal rollout cost. GhostRep's public cash price is visible, but total first-year cost must include setup, integration, manager time, rep time, compliance work, and required services for both products.

Is GhostRep or Siro better for roofing sales teams?

Neither is a universal winner. Siro publishes deeper detail around conversation intelligence, Halftime, integrations/API, manager self-coaching, and enterprise assurance. GhostRep publishes transparent prepaid pricing, contractor-specific scenario controls, canvassing workflows, job context, and manager-reviewed training assets. Run the same eight roofing field tests and choose from observed proof.

Can a roofing company use GhostRep and Siro together?

Technically possible does not mean economically sensible. Both now overlap in roleplay, capture, live coaching claims, post-call analysis, and manager workflows. Use both only when each owns a distinct stage, data source, and output and the team has resolved duplicate capture, score conflicts, CRM writeback, consent, retention, and cost.

What should a Siro or GhostRep demo prove?

Use your own approved roofing scenarios and systems. Require no-signal capture, a noisy multi-speaker transcript, a price or insurance objection, consent refusal, a CRM writeback, one manager-approved coaching action, and a follow-up roleplay. A polished vendor sample is not a field test.

Is it legal to record roofing sales conversations?

Recording, monitoring, employee-notice, and live-assistance requirements vary by jurisdiction and context. Neither product makes the use lawful by itself. Have counsel approve your notice, consent, retention, access, deletion, and withdrawal process before recording customers or workers.

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Methodology note: Public product, pricing, integration, security, privacy, contract, and ServiceTitan sources were reviewed July 24, 2026. Vendor capabilities are described as public vendor claims unless independently corroborated. GhostRep did not perform a logged-in comparative test, and no Siro or GhostRep marketing outcome is used as an expected benchmark. Product pages, offers, and contracts can change; current written terms and observed pilot evidence control.