Siro vs Rilla vs Sales Ask vs GhostRep: Post-Appointment Analysis vs Complete Job Lifecycle Support

Your rep just closed a $22,000 insurance claim.

But three days later, the adjuster meeting goes sideways because your rep doesn't know how to push back on depreciation. Two weeks after that, the homeowner ghosts you when it's time to collect the deductible. A month later, you're dealing with a service complaint because your rep promised something the crew can't deliver.

Recording tools captured all three failures. Transcribed them. Analyzed them. Showed you exactly what went wrong.

But here's what they didn't do: Guide your rep through any of those conversations in real-time.

This is the fundamental divide in roofing sales technology:

Siro, Rilla, Sales Ask = Record and analyze conversations after they happen
GhostRep = Train before, guide during, and record after—supporting reps from first knock to final payment

Most roofing companies think they're choosing between "recording tools" and "training tools." That's not the choice. You're choosing between post-game analysis and complete job lifecycle support.

What Recording-Only Tools Actually Cover

Siro, Rilla, Sales Ask: One Phase, One Time

These platforms do one thing extremely well: record initial sales appointments, transcribe them, and analyze what happened.

Siro integrates with SalesRabbit and Leap. One-tap recording captures conversations even offline. AI analyzes objection handling, tonality, and process adherence. According to Siro's case studies, Rose Roofing scaled from $4M to $12M in one year using recordings to identify top performer patterns.

Rilla positions itself as "virtual ride-alongs" with 100x visibility compared to physical ride-alongs. Rilla reports reps improve 40-50% after one month of using recordings for coaching. Managers review conversations 8x faster than traditional methods.

Sales Ask targets roofing specifically, analyzing conversations to identify successful strategies and coaching opportunities.

What They Show You:

• Which objections kill deals most frequently
• How top performers handle price concerns
• Where reps deviate from your sales process
• Talk time ratios, question patterns, closing techniques
• Specific moments where deals are won or lost

What They DON'T Cover:

• Adjuster meetings (where depreciation fights happen)
• Post-adjuster conversations (finalizing scope)
• Collections calls (getting the deductible)
• Service issue resolution (warranty claims)
• Real-time guidance during any conversation
• Training before appointments happen

The Gap: Recording tools give you visibility into the initial sale. But roofing deals involve 5-7 critical conversations from first knock to final payment. Recording-only tools leave reps unsupported through 85% of the job lifecycle.

What Complete Job Lifecycle Support Actually Means

GhostRep: Every Phase, Every Time

Here's the reality recording-only tools miss: The initial sale is 15% of the work. Your reps navigate multiple high-stakes conversations to get from signed contract to deposited check:

Phase 1: Initial sales appointment (what Siro/Rilla record)
Phase 2: Adjuster meeting (where deals die from depreciation)
Phase 3: Post-adjuster meeting (finalizing scope and pricing)
Phase 4: Collections conversation (getting the deductible)
Phase 5: Service issue calls (warranty concerns, quality complaints)
Phase 6: Supplement negotiations (when more damage is found)
Phase 7: Final walkthrough (closing out the job)

GhostRep supports reps through all seven phases with three integrated capabilities:

Capability 1: Train Before (Like Siro/Rilla Want You To)

Before reps face real conversations, they need practice. Recording tools tell you to "role-play with your manager." That doesn't scale.

Objection Mastery - 1,000+ customizable practice scenarios with full video integration:

• Insurance deductible objections ("Why do I have to pay anything?")
• Adjuster depreciation pushback ("They're only paying 60% on labor")
• Collection resistance ("I'll pay when the job is done")
• Service complaint de-escalation ("This isn't what you promised")

Reps practice 200-300 scenarios before their first real appointment. Traditional training takes 8-12 weeks. GhostRep compresses this to 3-4 weeks through unlimited AI practice.

AI Role Play - Progressive difficulty that adapts based on performance. Video-enabled for presentation practice, not just verbal responses. Customize to your sales process, territory challenges, and specific product lines.

Capability 2: Guide During (What Recording Tools Can't Do)

This is where recording-only tools fail completely. They show you what went wrong after the conversation is over. GhostRep guides reps while the conversation is happening.

Ghost Rep - Bluetooth earpiece coaching provides real-time support through every job phase:

During Sales Appointments:

• Objection prompts when homeowners push back on price
• Qualification reminders for insurance verification
• Pricing confidence when presenting $20K+ numbers
• Process adherence nudges for missed steps

During Adjuster Meetings:

• Depreciation conversation guidance ("Point to code requirements for tear-off")
• Scope expansion reminders (ice and water, drip edge, valley metal)
• Supplement documentation prompts
• Code upgrade justifications

During Collections Calls:

• Deductible explanation scripts
• Payment plan structuring options
• Financing presentation guidance
• Timeline expectation setting

During Service Issue Resolution:

• De-escalation techniques for angry homeowners
• Warranty coverage explanations
• Crew coordination talking points
• Documentation requirements for legitimate claims

Capability 3: Record After (Just Like Siro/Rilla)

Yes, GhostRep records all conversations. Sales appointments, adjuster meetings, collections calls, service issue resolution—everything.

The difference: When you're already guiding reps in real-time, recordings become improvement tools instead of damage reports.

You review what worked (rep followed guidance, closed deal) and what didn't (rep ignored prompt, lost deal). Feed insights back to training scenarios. The loop closes.

The GPS Navigation Analogy

Here's how to think about these tools:

Siro/Rilla/Sales Ask = Dashcam only
Records your drive. Shows you where you went off course. Great for analyzing mistakes after you're already lost. Can't tell you which turn to take while you're driving.

GhostRep = GPS Navigation + Dashcam
Guides you turn-by-turn while you drive. "In 500 feet, turn right." If you miss the turn, it reroutes you immediately. ALSO records the drive so you can review what worked and what didn't.

Your roofing reps don't just make one "drive" per deal. They make 5-7 critical drives:

• Initial sale
• Adjuster meeting
• Post-adjuster conversation
• Collections call
• Service issue resolution
• Supplement negotiation
• Final walkthrough

Recording-only tools give you the dashcam for one drive (initial sale).
GhostRep gives you GPS navigation + dashcam for all seven drives.

When You Need Recording-Only Tools

Recording tools deliver value in two specific scenarios:

Experienced Sales-Only Teams

Your reps already handle the initial sale competently (30-40% close rates). Your operation ends at the signed contract—third-party adjusters handle claims, outsourced collections, no service support. You want visibility and optimization for veterans, not multi-phase guidance.

Compliance Documentation Primary Goal

You need recorded proof of conversations for legal/regulatory reasons. The coaching value is secondary to having timestamped, searchable transcripts of customer interactions.

When You Need Complete Lifecycle Support

GhostRep delivers maximum ROI when:

Jobs Bleeding Profit Post-Sale

You're closing initial sales but losing money at adjuster meetings (depreciation fights), collections (unpaid deductibles), or service issues (expensive callbacks). Recording-only tools show problems but don't prevent them.

High New Rep Failure or Multi-Phase Complexity

60%+ of new hires fail in 90 days, OR your insurance restoration/commercial jobs involve multiple stakeholder conversations. Reps need practice before appointments AND guidance during all phases—not just post-failure analysis.

Manager Time Scarcity + Storm Season Prep

Your top closer runs the team but still closes deals themselves. You need reps ready for complex multi-phase jobs in 3-4 weeks, not 8-12 weeks. AI provides guidance; managers focus on strategic coaching.

Feature Comparison: What You're Actually Buying

The Bottom Line: Recording ≠ Support

Here's what most roofing companies miss: Analyzing what went wrong doesn't help reps get it right next time.

Siro, Rilla, and Sales Ask are powerful tools for understanding what happened during initial sales appointments. They give you visibility you've never had. They create coaching opportunities. They identify top performer patterns.

But they do nothing for the other 6 critical conversations your reps must navigate.

When your rep fumbles the adjuster depreciation conversation and loses $4,000 in scope, Siro/Rilla show you the recording 3 days later. The money is gone.

When your rep can't collect the $8,500 deductible because they don't know how to structure the conversation, Rilla shows you exactly where they failed. The homeowner has already ghosted you.

GhostRep prevents those losses by providing real-time guidance during the adjuster meeting: "Push back on labor depreciation—code requires tear-off." During the collections call: "Offer the 12-month payment plan—it's already approved."

Recording tools show you the game after it's over.
GhostRep coaches you while you're playing—and ALSO records the game for review.

The choice isn't "recording" vs "training."
The choice is "post-appointment analysis of one phase" vs "complete job lifecycle support through all seven phases."

One tool shows you mistakes after they cost you money.
The other prevents the mistakes while making money.

Frequently Asked Questions

Does GhostRep record conversations like Siro and Rilla?

Yes. GhostRep records all conversations—sales appointments, adjuster meetings, collections calls, service issue resolution. The difference is GhostRep ALSO guides reps in real-time during those conversations, so recordings become improvement tools rather than damage reports. You review whether your guidance worked, then adjust prompts based on what you learn.

How is real-time coaching different from virtual ride-alongs?

Virtual ride-alongs (Siro/Rilla) let managers review recorded conversations after they happen—like watching game film. Real-time coaching (Ghost Rep) provides guidance during the conversation via Bluetooth earpiece—like a coach on the sideline calling plays. Virtual ride-alongs are post-game analysis. Real-time coaching is in-game support.

Can AI really help with adjuster meetings?

Yes. Adjuster meetings follow predictable patterns: depreciation arguments, scope disagreements, code requirement debates, supplement justifications. GhostRep's CRM integration identifies which objections cost your team the most money, then provides real-time prompts during adjuster meetings. Example: "They're depreciating labor—point to code requirements that mandate full tear-off."

What about collections conversations?

Collections is where most roofing companies bleed profit. GhostRep guides reps through deductible conversations with prompts for payment plan structuring, financing options, and timeline expectations. If your CRM shows 30% of deductibles go uncollected, Ghost Rep prioritizes collections guidance for those specific situations your team fails most often.

Do homeowners react negatively to being recorded?

According to Siro's data, less than 1% of customers reject recording when framed as quality assurance. In 39 states (one-party consent), you don't legally need permission though transparency is recommended. Most homeowners appreciate the professionalism. GhostRep's Bluetooth coaching is invisible to homeowners—they don't know you're receiving guidance.

How long before AI training shows results?

GhostRep users see measurable improvements in weeks 3-4. Reps need 200-300 practice conversations to build muscle memory. With daily practice (30-45 minutes), this takes 3-4 weeks. Real-time guidance delivers value immediately—first appointment, first adjuster meeting. Recording-only tools show ROI slower (2-3 months) because managers must build coaching rhythms and reps must implement feedback without real-time support.

Which tool is best for storm chasing?

Storm chasing requires reps to handle multiple complex phases quickly: initial sales under time pressure, adjuster meetings with depreciation fights, collections on insurance checks, service issues from rushed installations. GhostRep's complete lifecycle support prepares reps through practice scenarios (Objection Mastery), then guides them through all phases in real-time (Ghost Rep), then records results for review. Recording-only tools just show you what went wrong after storm season is over.

What's the difference between Siro and Rilla?

Both record and analyze initial sales appointments using AI. Siro integrates natively with SalesRabbit and targets roofing/home improvement. Rilla emphasizes home services broadly with ServiceTitan integration. Both provide transcription, coaching dashboards, and performance analytics. Choice comes down to existing tech stack and pricing. Neither supports adjuster meetings, collections, or service issues.

Do I need both training and recording tools?

Most roofing companies don't need both because GhostRep provides training, real-time guidance, AND recording in one platform. Using Siro/Rilla alongside GhostRep creates redundant recording with no additional value unless you need separate compliance documentation systems. The key question: Do you need support through multiple job phases (adjuster, collections, service issues)? If yes, GhostRep. If you only care about initial sales appointment analysis with experienced reps, Siro/Rilla may be sufficient.

Ready to see complete job lifecycle support in action? Explore GhostRep's products or schedule a demo to see the difference between post-game analysis and in-game coaching.