AI sales coach for contractors. Specific coaching for every rep.
Your AI coach knows each rep's deals, their last call, their weak spots, and your company's playbook. Ask it anything. Get coaching that's actually specific.
- Pulls CRM data, Echo transcripts, and training scores per rep
- Coaches to your methodology — not a generic script
- Available 24/7 between appointments, post-call, and in the field
Your AI Coach
I've got the Murphys at 3pm. What do I need to know?
The Murphys have an open estimate from 6 weeks ago — $16,200 for full replacement. Mrs. Murphy mentioned the HOA twice in your last Echo session. Confirm the color approval process before you present.
Your last 3 closes came when you led with financing. Lead with the 0% option today before they ask.
Pattern from your field data — not a generic tip.
Four data sources. One coach that actually knows your rep.
Generic AI gives generic advice. Your AI coach pulls from your team's real data — deals, conversations, scores, and your methodology.
CRM Data
Open estimates, past jobs, competitor quotes, follow-up history. Your coach knows the deal before the rep does.
Echo Conversations
Every field conversation is indexed. Your coach knows what was said, how the homeowner responded, and what the rep missed.
Training Performance
Role Play results, drill completion, and performance trends. Your coach knows where each rep is weak before they do.
Company Methodology
Your close sequence, your priorities, your rules. Your coach coaches to your playbook — not a generic script.
The coaching moment that matters most is the one right now.
Know everything before you knock.
Rep asks their AI coach about their 2pm with the Murphys. The coach pulls their open estimate, flags that the homeowner mentioned financing in a prior Echo session, and reminds the rep that their last three closes came when they led with the insurance process — not the price.
“You've been rushing the inspection walkthrough. Slow down. That's where trust is built.”
AI Coach — pre-appointment brief
Post-Call Analysis
Devon R. — Hartley Residence
Devon, you lost control at two key moments. The first price objection was handled well — then the wheels came off. Let me show you the breakdown.
Call Timeline
Good price defense — held firm on value
Lost control of objection — gave discount offer unprompted
Weak close — offered 10% discount instead of creating urgency
Next Recommended
Practice: Holding price under 'we'll think about it' pressure
Stop guessing why the deal didn't close.
After every appointment, your AI coach reads the Echo transcript and tells the rep exactly where they lost it. Not a vague score — a specific moment, a specific mistake, and a specific reframe for next time.
- Pinpoints the exact minute control was lost
- Identifies when margin was given away prematurely
- Recommends a targeted drill based on what broke down
- Compares to the rep's historical patterns — not team averages
Coaching built around your playbook. Not a generic one.
You set the priorities. You decide what your AI coach emphasizes — price defense, insurance navigation, follow-up discipline. You set the rules: no discounting without approval, 1-sit close preferred. The coach follows them on every rep, every conversation.
- Set high, medium, and low coaching priorities per team
- Write your methodology in plain language — the AI reads it
- Toggle guardrails: no discounts, no pricing without inspection
- Monitor coaching engagement across the full team in real time
Coaching Settings
Hartley Roofing — Storm Division
Coaching Priorities
Do not coach reps to discount without manager approval
14
Active Reps
4.8
Coaching Engagement
You can't personally coach 15 reps every day.
Your AI coach does.
Most managers get to one rep a week — if that. Your AI coach has a coaching session with every rep who asks. It knows their history. It knows your playbook. It never forgets what happened last appointment.
24/7
Available — before, during, and after every appointment
Per rep
Coaching specific to each person's data — not averages
Your rules
Follows your methodology, your guardrails, your priorities
Your AI coach across four real scenarios
Your AI Coach
I've got an appointment with the Petersons at 2pm. Anything I should know?
The Petersons had a $19,800 estimate from Summit Roofing 3 weeks ago. From your Echo session, Mrs. Peterson mentioned financing twice — lead with the 0% option before she brings it up. Your last 4 appointments you've rushed the inspection walkthrough. Slow down there.
Key Focus
They have a competitor quote. Don't match price — ask what Summit's proposal includes.
Every rep deserves a coach.
Now they all have one.
GhostRep gives every rep on your team access to a coach that knows their history, your playbook, and exactly where they need to improve.
15-minute demo. No pressure, no scripts.
“The best managers I've seen coach every rep differently. They know what each person struggles with. Your AI coach does that at scale.”
— Tim Nussbeck, Founder