Your newest rep just burned through 32 leads in two weeks. Zero closes. The homeowners said "we're getting other quotes" and "your price is too high" and "we need to think about it." Your rep froze every single time. Now those leads are dead, those territories are poisoned, and you're out $640 in lead costs plus the revenue those deals could have generated. This is the hidden cost nobody talks about: new reps learning on live ammunition. They practice objection handling by blowing real appointm
Your rep just spent 90 minutes at a kitchen table. The homeowner loves everything - GAF Timberline HDZ in Charcoal, ice and water shield upgrade, new valley flashing. Total: $18,400. Then comes the line that kills 60% of deals: "We need to think about it." Translation? They can't afford it right now. Most reps walk away here. They'll say something like "totally understand, take your time" and mark it "thinking about it" in the CRM, knowing they're never hearing from these people again. The rep
80% of roofing sales require 5+ follow-ups. 44% of reps give up after one. Here's the exact 7-touchpoint cadence that takes close rates from 18% to 40%.
Virtual roofing sales appointments aren't the future—they're the present. The pandemic forced the industry to adapt, and contractors who figured it out discovered something unexpected: virtual appointments can be just as effective as in-person visits, with one massive advantage—you can do three times as many in a day. But here's what most guides won't tell you: there's a right way and a wrong way to sell roofing virtually. Get it wrong, and homeowners feel like they're watching a bad YouTube vi
Your new rep just finished three weeks of generic sales training. He learned the "consultative selling framework" and practiced "SPIN questioning techniques." Then he shows up to his first appointment and the homeowner asks: "Do you guys offer GreenSky financing or just Mosaic?" He has no idea. The training never covered YOUR financing partners. Here's the problem: Most roofing sales training teaches "a" sales process, not YOUR sales process. Reps learn one way in training, then get told to d
Your sales manager just spent 47 hours training a new rep who quit three weeks later. Meanwhile, your competitor trained five reps in the same timeframe using AI. All five are still producing. KEY INSIGHT: The gap isn't about finding better candidates. It's about using technology that scales without burning out your management team. Traditional training requires constant human attention. AI training runs 24/7 without fatigue. This isn't future speculation. Roofing companies are already using
You just hired a rep who seems promising. Your regional manager asks: "When will they be ready?" You hesitate. "Maybe... six weeks? Eight?" Wrong answer. You just set yourself up for disappointment, premature firing, or watching a decent hire quit because they feel incompetent. THE HONEST ANSWER: Traditional training produces first sales in 30-90 days. Full productivity takes 6-12 months. Anyone promising faster results with traditional methods is lying or has never actually trained a rep. T
Your roofing company has a specific way of doing things. Your products. Your pricing. Your competition. Your financing options. Your service area. But generic sales training doesn't know any of that. It teaches "best practices" that might work somewhere, but don't match how your business actually operates. That's why we built Brand Logic—a system that lets you create completely custom training scenarios in about 15 minutes. Not generic roleplay. Training that features YOUR products, YOUR compe
Build insurance agent relationships that generate $50K+ in referrals. Plus how to train reps so they don't blow up the relationships you worked to build.
Learn how to build a roofing sales training library that drives 75-90% rep engagement. Discover the 5 essential components, competency-based organization, and why practice-based systems outperform video libraries by 4.5x.
The awkwardness isn't the ask itself—it's asking for the first time with zero practice. Use our calculator to see how improving from 0.1 to 1.5 referrals per close impacts your 3-year revenue. Then learn the five methods that make asking automatic.
Word-for-word scripts for handling roofing complaints (nails, damage, leaks, delays). Learn how to accept responsibility, fix problems fast, and turn angry customers into referrals.
Product-trained roofing reps close 15% while conversation-trained reps close 35%. Here's why teaching shingle specs destroys your close rate and what to train instead.
70-80% don't finish videos. 90% forget content within 30 days. Watching objection handling doesn't teach you to handle objections. AI practice does.
The average roofing company loses $487,000 per storm season on failed hires. Calculate your exact training ROI with our interactive calculator.
Your newest rep spent 90 minutes at a kitchen table and left with "we'll think about it." Your experienced rep closed a $24,000 roof job in 35 minutes. The difference?
Your top rep closes 180 deals at 36% and makes $280K. Then you send him to upscale territory and he closes 2 out of 23. The problem isn't the leads—it's that he's optimized responses for one demographic and can't adapt.
AI roofing sales training delivers 280% better objection handling and 60% faster ramp-up times. Discover why traditional training can't compete.
Most roofing companies have a 72% training failure rate they're not tracking. Traditional training prepares reps to pass a test, not handle real emotional resistance.