ABOUT GHOSTREP
Built for the rep at the door.
AI sales training and coaching for home improvement teams, founded by Tim Nussbeck and shaped by the conversations that happen in the field.
What GhostRep is
GhostRep is the operating layer for home improvement sales floors. It connects onboarding, practice, field execution, and coaching — and gets sharper the longer your company uses it, because it learns from your objections, your pricing pressure, your manager priorities, and your real jobs.
That is the part most sales tools miss. A roofing rep in a hail market is not having the same conversation as an HVAC rep selling a slow quote. Generic training and generic dashboards cannot account for that. GhostRep is built to be company-specific by design.
Operating principles
Four rules the product is built around.
These are not values posters. They are decisions that shape what gets shipped and what does not.
01
The rep has to win first.
If the rep does not actually get better at the door, none of the dashboards matter. GhostRep was built so the rep would want to use it. Owner and manager value comes from the rep getting sharper, not the other way around.
02
Built from the field, not the boardroom.
The product is shaped by what reps run into on roofs, in living rooms, on the phone, and in pre-close conversations. Not by a generic training framework and not by software-pitch theory.
03
Managers stay in control.
Coaching outputs, training drafts, and AI recommendations are starting points. A manager or admin approves before anything becomes the standard for the team. The AI is the assistant, not the boss.
04
Pay for what the team uses.
Prepaid hours instead of seats. Hours never expire. Companies fund the team and the team uses what it needs. When a rep turns over, the hours are still yours.
Founder
Tim Nussbeck.
20+ years around roofing and storm sales. Built GhostRep so the rep at the door would actually want to use it.
Read founder story“The first idea was not management software. It was to build something that helped reps practice, communicate, and get support from real field situations — instead of hearing one thing in training and facing something completely different in a homeowner's living room.”
The platform
Six products. One operating system for the rep lifecycle.
Role Play
Realistic homeowner practice across roofing, HVAC, solar, windows, doors, and more.
Echo
Captures real field conversations and turns them into coachable moments.
Job Intel
Organizes job context so the rep walks in with the picture already in their head.
AI Sales Coach
Coaches reps and surfaces what managers need to see, based on real activity.
Training Studio
Turns company-specific playbooks and objections into structured training.
Company reference
How the company actually operates.
Plain-English pages for the buyer who wants to know how GhostRep handles data, AI, security, and pricing before signing anything.
Founder story
Tim Nussbeck on why GhostRep was built for the roofing sales rep first.
How GhostRep uses company signals
The data the platform learns from and how it shapes coaching, practice, and training.
Security & AI boundaries
How data is handled, where AI runs, and what the system will not do automatically.
Pricing methodology
Why hours instead of seats, and how the wallet was designed for contractor reality.
Roofing lead economics standard
A free field dictionary, cohort method, and workbook for measuring lead sources through collected gross profit.
Next step
See GhostRep against your own sales floor.
We show you the system using your products, your objections, and your real appointment context — not a stock walkthrough.