The sales manager that's on every call your reps run.
GhostRep is the AI sales manager layer for home improvement teams. It coaches each rep live through Echo, grades every call to your playbook, and tells you exactly who needs you this week.
- Whispers the right move in the rep's ear — mid-conversation
- Reviews and scores every call against your methodology
- Surfaces the reps who need coaching before numbers slip
Echo — Live Coaching
Homeowner
“Your competitor came in $3,000 cheaper than this.”
Echo whispers — right now
Ask: “Did their quote include ice & water shield and the same warranty? Let's line them up side by side.”
Pulled from your playbook's price-objection sequence — not a generic line.
A great manager would tell the rep what to say next. Now one does — in real time.
Echo listens to the live appointment and whispers the next move into the rep's earpiece — the rebuttal, the question, the close. No phone to check. Works offline, on the roof or in the driveway.
Homeowner says
“Your competitor is $3,000 cheaper.”
Echo whispers
Did their quote include ice & water shield and the same warranty? Let's line them up side by side before we talk price.
- Triggers in under a second — before the rep freezes
- Coaches from your playbook, not a generic rebuttal library
- Runs on-device — no signal needed in the field
Echo — Live Coaching
Homeowner
“Your competitor came in $3,000 cheaper than this.”
Echo whispers — right now
Ask: “Did their quote include ice & water shield and the same warranty? Let's line them up side by side.”
Pulled from your playbook's price-objection sequence — not a generic line.
Everything a sales manager does — on every rep, every call.
Live coaching is where it starts. Then it does the rest of the job: reviewing calls, managing the team, and holding everyone to your playbook.
Coaches live, in the moment
Echo listens to the appointment and whispers the right move in the rep's ear — the objection rebuttal, the next question, the close — before the moment passes.
Reviews every call
Every conversation is graded against your playbook. Strong moments are praised, slips are flagged with the exact timestamp — not a vague gut-feel score.
Manages the whole team
See who's crushing it and who needs you, ranked by what changed this week. Your AI manager surfaces the three reps that need a conversation — you have it.
Enforces your playbook
Your close sequence, your priorities, your guardrails. Write them in plain language and your AI manager coaches every rep to them — not a generic script.
Closes the loop automatically
When a rep keeps missing the same close, it assigns the drill. The weak spot from this morning's call becomes tonight's Role Play — without you chasing it.
Never forgets a deal
It remembers what the homeowner said last visit, what was promised, and where the rep lost control — so the next conversation picks up exactly where it should.
Call Review — auto-graded
Devon R. · Hartley Residence · 22 min
Graded to your playbook
Flagged moments
Offered a discount before a second meeting was even proposed
Closed with price, not urgency — permit window never mentioned
Assigned automatically
Role Play: Holding price under ‘we'll think about it’ — due before next field visit
You listen to one call a week. Your AI manager reviews all of them.
Every appointment is graded against your playbook — discovery, objection handling, the close. The wins get reinforced, the slips get flagged to the exact second, and the right drill gets assigned before the next visit. No call goes un-coached.
- Scores each call on the categories you care about
- Flags the exact moment margin was given away
- Assigns a targeted Role Play to fix the weak spot
- Compares each rep to their own trend — not team averages
Walk in Monday knowing exactly who needs you.
Your AI manager watches every rep's calls all week and ranks them by what changed — not just who's on top. It surfaces the three people who need a conversation, with the reason already attached. You set the guardrails; it enforces them on every call.
- Prioritizes reps by trend, not just leaderboard rank
- Tells you why each rep is up or down this week
- Enforces guardrails: no discounting without approval
- Shows coaching coverage across the entire team at a glance
Team Oversight
Hartley Roofing — Storm Division
142
Calls coached
every appointment
73
Avg score
+6 pts
3
Reps below bar
flagged for you
Who needs you this week
Sam K.
Crushing it — model the discovery opener
84
+8
Jordan M.
Strong, slipping on follow-up cadence
73
+3
Devon R.
Discounting to close — 4 calls this week
64
-2
Guardrail: no discounting without manager approval
You can't be on every call.
Your AI sales manager is.
The best managers can ride along on maybe one appointment per rep, per week. GhostRep is on all of them — coaching live, grading after, and managing the team in between.
Live
Coaches in the rep's ear during the appointment
Every call
Reviewed and scored to your playbook — none skipped
Your rules
Enforces your methodology, priorities, and guardrails
If this is the manager problem, read this next.
These are the support pages for the AI sales manager category. The solution page owns the product frame; the playbooks explain the manager problems behind it.
Roofing sales training software
If the manager problem is inside a roofing crew: storm objections, canvassing, field coaching, and rep ramp.
AI sales manager for roofing companies
If the problem is roofing-specific rep ramp, live homeowner objections, and manager coverage across storm work.
AI call center vs AI sales manager
If the buying question is whether to fix missed calls first or the rep performance after the appointment is booked.
Avoca vs GhostRep: office AI vs field AI
If the team is comparing front-office booking AI against the field manager layer that coaches roofers in the home.
Scale without adding another manager
If one manager is stretched across too many reps and needs repeatable coaching capacity before hiring manager number two.
Remote roofing sales management
If field teams are spread across territories and the manager needs better visibility into what happened after appointments.
Roofing CRM vs GhostRep
If the question is whether this belongs in the CRM or in a separate sales-performance layer.
GhostRep pricing
If the question is how prepaid hours map to onboarding, role play, call review, and Echo field coaching.
From the live field session to the team dashboard
Echo — Field Recording
Jordan M. · 2847 Oak St, Dallas TX
Dallas, TX
Location
Storm Damage
Job Type
$12,400
Est. Value
Give every rep a manager.
On every call.
GhostRep is the AI sales manager that coaches live, reviews every appointment, and runs your team to your playbook — so you can scale the way you sell without cloning yourself.
15-minute demo. No pressure, no scripts.
“Most managers coach from fragments — what they remember from a ride-along, what the rep says happened. An AI manager is on every call, so it coaches from what actually happened.”
— Tim Nussbeck, Founder