Objection Mastery Now Lets You Build Custom Video Training in Minutes

Your rep keeps losing deals to the same objection.

"I need to get two more estimates."

You tell them how to handle it. They nod. Next appointment—same objection, same loss.

Telling isn't training. Practice is training.

Most reps hear each objection 5-10 times before they figure out how to handle it. That's 5-10 lost deals to the learning curve.

Today we're launching Objection Mastery 2.0: custom video scenarios you build in minutes, video-powered Rapid Fire game, and the ability to create entire training systems around the exact objections killing your close rate.

What's New

1. Custom Video Scenarios for YOUR Objections

Your reps aren't struggling with generic objections. They're struggling with the specific objections in YOUR market:

• The competitor down the street who lowballs every bid
• The financing question about YOUR payment plans
• The warranty concern about YOUR manufacturer
• The "I heard bad things" rumor about YOUR company

Build scenarios around exactly what's killing your deals.

Example:

"Create an objection scenario where the homeowner says they got a quote from ABC Roofing for $8,500 and wants to know why we're $4,000 more. They should push back hard on price and mention that ABC has been in business for 20 years. Our value props: 10-year workmanship warranty, GAF Master Elite certification, in-house crews—no subcontractors."

GhostRep builds a video scenario in 2 minutes. Your reps practice against a realistic video homeowner who delivers that exact objection with skepticism, emotion, and follow-up pushback.

Not text. Not robotic voice. A video customer who feels real.

2. Rapid Fire Video Mode

The Rapid Fire objection game just got upgraded.

Before: Text-based objections, typed responses
Now: Video homeowner delivers objections, rep responds verbally, AI scores in real-time

The difference between reading flashcards and sparring with a real opponent.

Reps see the skeptical face. Hear the frustrated tone. Feel the pressure—just like a real appointment.

5 objections. 2 minutes. Leaderboard rankings. Your team will compete.

3. Build Complete Training Systems in Minutes

New product launch? New financing partner? New competitor in your market?

Build a complete training module instantly.

Example: You just partnered with GreenSky financing

"Create a training system for our new GreenSky financing. Include: How to introduce financing naturally, handling 'I don't want to finance' objection, explaining 0% APR offers, what to do when they don't qualify, practice scenarios for each situation."

GhostRep generates:

• 5-7 video practice scenarios
• Progressive difficulty (easy → expert)
• Scoring rubrics for each response
• Completion tracking for your team

What used to take weeks now takes 10 minutes.

4. Objection-Specific Deep Dives

Your CRM shows reps losing deals at "I need more estimates."

Build a deep-dive system around that ONE objection:

Scenario 1: Polite homeowner genuinely wants to compare (easy)
Scenario 2: Skeptical homeowner thinks you're overpriced (medium)
Scenario 3: Hostile homeowner already has cheaper quote (hard)
Scenario 4: Homeowner's spouse wants more estimates (expert)

Reps practice the same objection in 4 different emotional contexts. By the time they hear it live, they've handled every version.

Why Video Changes Everything

Text roleplay teaches words.
Audio roleplay teaches tone.
Video roleplay teaches presence.

When a homeowner delivers an objection, they're not just saying words. They're:

• Crossing their arms
• Breaking eye contact
• Sighing with frustration
• Looking at their spouse with doubt

Your reps need to read these signals AND respond with confidence. That only comes from video practice.

According to objection handling research, AI-powered video training helps reps practice in low-pressure environments, building confidence before facing real customers. Sales training studies show that preparation and practice separate good salespeople from great ones—continuous training enhances objection handling far more effectively than one-time sessions.

The 1,000+ Drill Library (Still Here, Now Better)

Everything you already love about Objection Mastery remains.

The platform still includes over 1,000 pre-built drills covering every roofing objection across five core categories: Sales, Service, Price, Warranty & Product, and Referrals. Each drill takes 2-5 minutes, making them perfect for practice between appointments. The AI adapts to your rep's weaknesses, focusing practice where it's needed most.

The mobile-first design lets reps practice anywhere—in the truck, waiting for homeowners, during lunch breaks. They can respond via voice or text input depending on their environment. Every response gets instant AI feedback showing what worked and what to improve.

The difference now? You can ADD your own custom scenarios on top of the library.

Standard drills build foundation. Custom scenarios sharpen the specific skills your team needs—the exact objections, competitors, and situations killing your deals.

Real Results: Practice Beats Telling

Sales objection handling research confirms that reps who view objections as opportunities rather than barriers close significantly more deals. The key isn't having perfect scripts—it's having muscle memory from repetition.

Most reps hear each objection 5-10 times before they master it. That's 5-10 lost deals.

Objection Mastery gives reps 50+ practice reps on each objection before they hear it live. Zero lost deals to learning curve.

Common Results:

• Close rate: 12% → 37%
• Time to first sale: 8+ weeks → 3 weeks
• Price objection confidence: "Freezing" → "Automatic"
• Referral asks: Rarely → Every appointment

The secret isn't magic. It's reps. Volume. Practice.

How to Use Custom Scenarios

For Sales Managers

Weekly objection focus:

1. Pull CRM data—what objection killed most deals this week?
2. Build 3-4 custom scenarios around that objection
3. Assign to team with deadline
4. Review completion and scores
5. Debrief in weekly meeting

New hire onboarding:

1. Start with standard library (foundation)
2. Add custom scenarios for YOUR company (specifics)
3. Require completion before first solo appointment
4. Track progress in real-time

For Individual Reps

Self-diagnosis:

1. Lost a deal? What objection killed it?
2. Build a custom scenario recreating that exact situation
3. Practice until the response is automatic
4. Never lose to that objection again

Getting Started

Custom Video Scenarios are available now for all Objection Mastery users.

Current customers: Log in and click "Create Custom Scenario" in your Objection Mastery dashboard.

New to GhostRep? Book a demo to see us build a custom scenario for YOUR most common objection in real-time.

What's Coming Next

We're not done building.

In Q2 2025, we're launching Team Competitions—weekly objection challenges with prizes that gamify training and get your reps competing for the leaderboard.

Q3 2025 brings Manager Insights, showing you exactly which objections each rep struggles with so you can target coaching efforts where they matter most. Also coming in Q3: Scenario Sharing, letting you share your best custom scenarios with the GhostRep community and learn from other contractors who've solved the same problems.

By Q4 2025, we'll have Industry Packs ready—pre-built scenario collections specifically designed for storm restoration, retail replacement, and commercial roofing markets.

The Bottom Line

Stop telling reps how to handle objections. Let them practice until it's automatic.

The difference between a rep who freezes at "You're too expensive" and a rep who confidently handles it?

50 practice reps.

That's it.

Build those practice reps in minutes. Deploy to your team. Watch close rates climb.

Frequently Asked Questions

How is this different from Custom Video Roleplay?

Custom Video Roleplay (the other new feature) covers full sales conversations across the entire job lifecycle. Objection Mastery 2.0 specifically targets objection handling—quick drills focused on single objections. Think: Objection Mastery for rapid-fire objection practice, Custom Video Roleplay for complete conversation practice.

Can I build scenarios for service and collections objections?

Yes. Build scenarios for any objection across the job lifecycle: sales objections, service complaints, collections pushback, referral resistance, review requests. If a customer says no to something, you can practice handling it.

How long does it take to build a custom scenario?

2-3 minutes. Describe the objection and context in plain language. GhostRep generates the video scenario automatically. Edit if needed, deploy to team.

Do reps record themselves on video?

No. The AI homeowner is video-based (realistic facial expressions, tone, body language). Reps respond verbally or via text. Keeps practice low-pressure and focused on developing the right language.

Can I use this for non-roofing trades?

Yes. Works for any home services trade: HVAC, solar, windows, siding, plumbing, electrical. Describe your business and objections, AI builds scenarios.

What if I don't know which objections to focus on?

Start with the standard 1,000+ drill library. AI tracks which objections your reps struggle with most. Build custom scenarios around those weak spots.

How many custom scenarios can I create?

Unlimited. Create as many as your team needs. Build 10 variations of the same objection to give reps practice with different homeowner personalities.

Can I share custom scenarios across my team?

Yes. Create once, deploy to entire team. Track who completed it, who's struggling, who's excelling. Create scenario libraries organized by objection type.

How does Rapid Fire Video Mode work?

5 random video objections in 2 minutes. Rep responds verbally to each. AI scores response quality, speed, and confidence. Leaderboard tracks team rankings. Reps compete to top the board.

Does this replace the text-based Objection Mastery?

No, it enhances it. Text-based drills remain available for reps who prefer typing or practicing in quiet environments. Video mode adds realistic pressure and visual cues that text can't provide.

Can I create scenarios for specific competitors?

Yes. Name your competitors in the scenario prompt. AI generates objections like "ABC Roofing quoted me $8,000" or "XYZ Storm Pros said they can start tomorrow." Practice against your actual competitive landscape.

How does AI scoring work?

AI analyzes response for: addressing the objection directly, maintaining confidence, providing specific value props, not getting defensive, asking clarifying questions. Provides immediate feedback on what worked and what to improve.

What happens if a rep fails a scenario?

They can immediately retry. AI tracks attempt history and provides coaching on what to improve. Reps can practice the same scenario 50 times until they master it. No penalty for failing—practice is the point.

Can I see which objections my team struggles with most?

Yes. Manager dashboard shows completion rates, average scores, and failure patterns across your team. Identifies which objections require additional focus or custom scenario development.

Does this work on mobile?

Yes. Fully mobile-optimized. Reps can practice between appointments, during downtime, or while waiting for homeowners. Same features on phone, tablet, or desktop.