You're paying $450 to screen a candidate with a tool designed for selling software. Meanwhile, your competitor is using a system built specifically to identify who can knock 100 doors, handle insurance objections, and close homeowners in kitchens. One costs way more and measures the wrong things. The other actually predicts who'll survive month three.
OMG (Objective Management Group) is a 35-year-old generic sales assessment tool that gets resold by roofing consultants as "their system" for $400-500+ per candidate. GhostRep's AI Recruiting Agent is purpose-built for roofing sales, conducts conversational interviews, costs a fraction of OMG, and delivers results in 16 minutes instead of 45+ minutes.
Bottom line: OMG doesn't know the difference between selling SaaS software and knocking doors for roof inspections. If someone's charging you $455 per assessment and calling it their proprietary system, they're reselling OMG with their logo on it.
What OMG Actually Is (And Why It Fails for Roofing)
OMG was created by Dave Kurlan in 1990 and assesses salespeople "from more than 200 industries" according to their website. That's the problem. OMG measures 21 generic sales competencies designed for corporate B2B environments—account management, pipeline management, reaching decision-makers through organizational hierarchies, building long-term client relationships.
Roofing doesn't work that way. There is no organizational hierarchy—the homeowner answers the door. There's no 6-month sales cycle—you close same-day or lose the deal. There's no account management—it's transactional project work. OMG's entire framework is built on corporate sales patterns that don't exist in roofing.
Here's what OMG doesn't assess: door-knocking comfort, commission-only pay resilience, storm season availability, roof safety, insurance supplement processes, or any of the competencies that actually predict roofing field success.
The Roofing Industry's Dirty Secret
Sales consultants become OMG Partners, get certified, receive a dashboard, and white-label OMG assessments under their own branding. Translation: they stick their logo on OMG reports, call it their "proprietary screening system," and charge $400-500+ per candidate.
We found companies charging $455 per OMG assessment while presenting it as their proprietary roofing solution. Hundreds of trainers across industries do this. You're paying for:
- A questionnaire designed for corporate sales, not roofing
- A report generated by OMG's 35-year-old algorithm
- Your consultant's interpretation of that generic report
- Their logo on top
What you're not getting: Any assessment of door knocking, commission resilience, storm season urgency, ladder safety, or insurance navigation.
OMG vs AI Recruiting Agent: The Real Comparison
Assessment Format
OMG uses a corporate questionnaire (45-60 minutes) with the same questions for everyone. AI Recruiting Agent uses conversational interviews (15-20 minutes) that adapt based on responses. One feels like a corporate assessment. The other feels like your company invested in professional screening.
Industry Focus
OMG covers 200+ industries generically. AI Recruiting Agent was built specifically for roofing and door-to-door home improvement sales. When OMG asks "Are you comfortable discussing money?" it means abstract financial conversations. When AI Recruiting Agent asks "Roofing is 100% commission. You could work 60 hours, knock 200 doors, close zero deals. Can you handle that?" it's roofing-specific and reveals actual financial runway.
Roofing-Specific Competencies
OMG assesses: Consultative Selling, Account Management, Reach Decision Maker, Pipeline Management, Handles Rejection (generic), Comfortable Discussing Money (abstract).
AI Recruiting Agent assesses:
- Prospecting: Door-to-door comfort, storm damage identification, territory farming
- Sales Process: Objection handling, insurance navigation, one-call closing ability
- Closing: Urgency creation, contract confidence, competition displacement
- Coachability: Commission reality understanding, self-learning capability, storm season availability
Speed & Cost During Storm Season
Storm hits. You need 5 reps. 200 applications arrive.
OMG approach: Email consultant Monday, they send links Monday afternoon, candidates complete Tuesday, reports arrive Wednesday, you review Thursday, schedule interviews Friday. Two-day delay while competitor works every lead neighborhood.
AI approach: All 200 candidates interviewed automatically over the weekend. Monday morning you log in, see 50 detailed reports with scores. Top 10 identified by 10am. Interviews Monday afternoon. Offers Tuesday. Reps training Wednesday.
For 20 assessments: OMG costs $8,000-10,000 in fees alone, plus 20+ hours of manager time. AI Recruiting Agent includes unlimited assessments in your monthly platform fee.
Real Cost of a Bad Hire
Scenario: You use OMG, hire someone who scores well generically but has never knocked doors. They quit after 3 weeks.
- OMG assessment: $450
- Manager time (interview, onboarding, training): $1,800
- Training materials: $200
- Payroll/draws during ramp: $1,500
- Burned prospects and damaged relationships: $3,000-5,000
- Opportunity cost (you needed production): $5,000-8,000
Total: $11,950-16,950 per bad hire
If your assessment has 60% success rate (6 of 10 hires make it past 90 days), you're eating $47,800-67,800 in bad hire costs per 10 people hired. At 90% success rate, that drops to $11,950-16,950.
Difference: $35,850-50,850 per 10 hires.
Even if AI Recruiting Agent costs $500/month ($3,000 over 6 months), you save $32,000+ by reducing bad hires from 4 to 1 person.
When OMG Actually Makes Sense
Let's be fair. OMG is appropriate for:
- Hiring sales managers or VP-level positions where corporate sales competencies (pipeline management, strategic thinking, team coaching) actually matter
- Inside sales roles that qualify leads and support field reps—closer to traditional B2B sales
- Assessing field reps for promotion to management to evaluate whether door-knockers also have management competencies
For hiring door-to-door field reps? OMG predicts the wrong competencies. You'll hire people who test well on generic sales attributes but quit when they face 40+ rejections per day knocking doors in 95-degree heat.
Why Roofing Sales Is Fundamentally Different
Corporate B2B (OMG's Domain): 3-12 month cycles, multiple stakeholders, relationship building, proposals and negotiations, salary + commission, consistent schedule, professional attire.
Roofing Sales (Reality): Same-day close or deal is lost, single homeowner decision-maker, 15-minute rapport building at door, kitchen table presentation, 100% commission/zero base salary, outdoor all-weather work, storm season = work when storms hit, casual work attire.
These are not similar jobs. Using corporate sales assessment for roofing is like using a pilot aptitude test to hire truck drivers.
How to Actually Hire Roofing Reps Right
What separates reps who book 15 appointments per day from reps who book 5? It's not product knowledge about shingles. It's objection handling mastery—the ability to navigate 200+ real objection patterns until closing becomes automatic.
The best screening + the best training = sustainable sales teams. Start by identifying candidates with door-knocking potential using assessment designed for roofing. Then deploy them into progressive difficulty role-play scenarios where they practice the exact conversations they'll have in the field.
That's how your top rep closes 4 deals while your newest rep gets "we'll think about it."
Frequently Asked Questions
How long does it take to assess candidates with each system?
OMG takes 45-60 minutes per candidate to complete, plus 24-48 hours for report delivery. AI Recruiting Agent takes 15-20 minutes per candidate with instant reporting. During storm season when you're assessing 50+ candidates, OMG's timeline costs you 2-3 days while competitors grab leads.
What makes roofing sales hiring different from other industries?
Roofing requires same-day closing, 100+ door knocks daily, 100% commission pay, physical roof access, and insurance claim navigation. Generic B2B assessments don't evaluate these roofing-specific competencies. See our guide on proper sales training methodology.
When should you use OMG for roofing companies?
OMG makes sense for hiring sales managers, inside sales positions, or assessing field reps for promotion to management. For door-to-door field rep hiring, roofing-specific assessment is critical.
What's included in the AI Recruiting Agent platform?
Unlimited candidate interviews, roofing-specific competency assessment, automated reporting with full interview transcripts, white-labeled branding with your company name and colors, and integration with your job posting process. Learn more about all GhostRep products.
Bottom Line
The real choice isn't OMG vs AI Recruiting Agent. The real choice is: Do you want to screen for generic sales competencies that don't predict roofing success, or do you want to screen for door-knocking resilience, commission pay comfort, storm season availability, and roof inspection capability?
One approach costs $450+ per candidate and still hires wrong. The other screens unlimited candidates for a platform fee and actually predicts who will succeed knocking doors.
Your best rep didn't get there through generic sales training. They got there through 200+ practice conversations in real-world scenarios with feedback built in. Make sure your screening process identifies candidates who have that kind of coachability before you invest the training.
The GhostRep Advantage
One Platform. Closed Loop System.
Every interaction makes your team better. AI that learns, adapts, and improves with every rep.
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AI screens candidates
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1,000+ scenarios
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