3 Major Updates to GhostRep's AI Recruiting System (Video Interviews, Custom AI, Sales DNA)

You posted a job 48 hours ago.

You've got 127 applications.

83 of them are pure trash—people who've never sold anything, much less knocked a door or closed a $30,000 roof deal. Another 32 might be okay, but you have no idea which ones because reading 127 resumes would take you 6+ hours.

Meanwhile, your two top reps just quit to start their own companies. Storm season starts in 3 weeks. You need bodies yesterday.

This is why we just added three major updates to GhostRep's AI Recruiting System.

Today we're announcing three major updates that compress your entire hiring process—from posting to interview-ready candidates—into 48 hours instead of 3 weeks:

• Video-Based AI Interviews (upgraded from phone)
• Customizable AI Interviewer (for any position, tailored to your exact process)
• Sales DNA Assessment (25+ trait analysis, integrated automatically)

Built by roofing contractors who've hired 1,000+ reps. For contractors tired of wasting time on bad hires.

Update #1: Video-Based AI Interviews

What Changed

Your AI Recruiter now conducts full video interviews, not just phone screens.

Candidates record video responses to your customized questions. The AI analyzes their answers, body language, confidence level, and communication skills—then ranks them automatically.

Why This Matters

74% of recruiters say video interviews made screening easier. Companies using video interviews see 2.7x improved cost per hire and 30% faster time-to-hire.

But here's what really matters for roofing sales:

You can SEE if someone has the presence to close deals.

Phone screens hide body language. You can't tell if someone slouches, avoids eye contact, or fidgets nervously. Video shows you exactly who will command respect when they knock on a door at 6pm on a Tuesday.

How It Works

Step 1: Candidate applies (via Indeed, your website, referral link)

Step 2: AI sends automated video interview invite within 60 seconds

Step 3: Candidate completes 5-8 video questions on their phone or computer (15-20 minutes total)

Sample questions the AI asks:

• "Tell me about a time you faced repeated rejection. How did you handle it?"
• "You knock on a door, homeowner says 'I'm not interested.' Walk me through your response."
• "Describe your ideal work environment—structured or independent?"
• "What's your commission expectation? Base salary + commission, or 100% commission?"

Step 4: AI analyzes responses for:

• Confidence and energy level (do they sound defeated or motivated?)
• Communication clarity (can they explain complex ideas simply?)
• Body language and eye contact (do they look like a closer?)
• Answer quality (specific examples vs vague BS)

Step 5: You get ranked results in 24 hours

The system tells you: "Interview this person" or "Pass"—with specific reasoning for each.

Update #2: Customizable AI Interviewer

What Changed

You can now train your own AI interviewer for any position—not just sales.

Office manager? Customer service? Project coordinator? Storm chaser? You build the interview process. The AI executes it 24/7.

Why This Matters

87% of companies use AI in recruiting. But most AI tools are generic—built for corporate HR departments, not contractors.

Your hiring process isn't like Microsoft's. You need to know:

• Can this person handle homeowners yelling about insurance deductibles?
• Will they show up to a wet roof at 7am when it's 40 degrees?
• Do they understand how supplements work?

Generic AI can't assess that. Your customized AI can.

How It Works

Step 1: Choose position type

• Outside Sales Rep
• Inside Sales / Phone Closer
• Storm Chaser
• Office Manager / Customer Service
• Project Coordinator
• Or create custom role

Step 2: Customize interview questions (5-15 questions)

Choose from our library of 200+ roofing-specific questions, or write your own:

Sales-Focused Questions:

• "Walk me through how you'd handle a homeowner who says your price is $5,000 higher than another quote."
• "You knock 50 doors and get zero appointments. What do you do on door 51?"
• "Describe your ideal compensation structure."

Storm Chasing Questions:

• "You arrive in a hail-damaged neighborhood at 6am. Walk me through your first 2 hours."
• "Homeowner's insurance denied the claim. How do you respond?"
• "You're 400 miles from home for 3 weeks straight. How do you stay motivated?"

Step 3: Set scoring priorities

Tell the AI what matters most for this specific role:

For Outside Sales:

• Communication Skills: 30%
• Resilience/Rejection Handling: 25%
• Confidence: 20%
• Commission Motivation: 15%
• Process Compliance: 10%

Step 4: AI interviews every candidate automatically

No scheduling. No phone tag. No "sorry, can we reschedule?"

Candidates complete video interviews 24/7. The AI ranks them based on YOUR priorities, not generic corporate metrics.

Update #3: Sales DNA Assessment (Integrated)

What Changed

Every candidate who completes a video interview automatically gets the full Sales DNA Assessment—no extra step, no separate link, no manual sending.

The AI conducts the assessment during the video interview process. You get both results together.

Why This Matters

You've probably hired "strong closers" who quit after 2 weeks of door knocking.

Or reps who interview great but can't ask for the close.

Or someone who crushed it selling cars but freezes on $50,000 roofing deals.

Generic assessments can't predict roofing sales success. Ours can.

We measure 25+ traits across 6 categories specifically built for home improvement sales:

The 6 Categories (And Why They Matter)

1. Prospecting (55% benchmark)

• Door-to-Door Comfort: Will they knock 50 doors or quit after 10?
• Farming vs Hunting: Territory building or aggressive pursuit?
• Reach Decision Maker: Can they get past gatekeepers to sign contracts?
• Hunger: Internal drive to hit lead gen targets

2. Sales Process (53% benchmark)

• Willingness to Discuss Price: Comfort talking money, not dodging it
• Ask Questions and Listen: Actual discovery skills, not talking AT homeowners
• CRM Skills: Tech comfort and data discipline
• Qualifying: Knowing when to walk away from bad deals

3. Closing (45% benchmark)

• Sells on Value: Justifying premium pricing, not discounting
• Overcomes Objections: Turning "no" into "yes" without being pushy
• One-Call Closes: Securing contracts on first visit
• High Ticket Closer: Confidence on $50,000+ deals

4. Coachability (56% benchmark)

• Time Management: Self-structure without micromanagement
• Wants to Be Coached: Openness to feedback and training
• Goal Oriented: Internal drive vs external pressure
• Accountable for Performance: Ownership of results

5. Drive (59% benchmark)

• Competitive: Motivated by beating others
• Desire to Win: Intrinsic motivation to close deals
• Overcomes Failure: Bounces back from lost deals
• Takes Initiative: Self-starter vs needs direction

6. Intangibles (34% benchmark)

• Quest for Knowledge: Continuous learner vs "I know enough"
• Optimistic: Positive energy that customers feel
• Resilient: Handles adversity without drama
• Leadership Traits: Future manager potential

How All 3 Updates Work Together

The old way: Post job → Read 127 resumes → Phone screen 30 people → Schedule interviews → Assess finalists → Make offer

The new way:

Day 1 (Monday): Post job on Indeed/LinkedIn/Referral
Day 1-2: 143 candidates apply

Automatic AI Actions (No Human Time Required):

• AI sends video interview invite within 60 seconds of application
• Candidates complete 15-20 minute video interview on their schedule
• AI analyzes video responses for communication, confidence, energy
• AI administers Sales DNA Assessment during video process
• AI generates integrated report combining video + assessment data

Day 3 (Wednesday Morning): You log in

What you see:

• 12 candidates scored 75+ (both video and DNA)
• 3-minute highlight reel for each showing best/worst answers
• Position-fit recommendations (outside sales vs inside vs lead gen)
• Commission-fit analysis (who needs base salary vs thrives on 100%)
• Specific development needs if you hire them

Day 3 (Wednesday Afternoon): You interview top 4-6 candidates only

Day 4 (Thursday): Make offers

Day 5 (Friday): New reps start training

What This Saves You

Let's do the math on one bad hire:

Scenario: You hire a rep who quits after 6 weeks

• Salary/draw paid: $6,000
• Recruiting time (resume review, phone screens, interviews): 20 hours = $1,000
• Training time (yours + top rep shadowing): 40 hours = $2,000
• Wasted leads given to failed rep: $3,000 (conservative)
• Opportunity cost (should've hired someone else): $8,000+

Total cost of one 6-week failure: $20,000+

With GhostRep's AI System:

• AI screens 143 candidates automatically (saves 18 hours)
• Video interviews show you exactly who will quit vs who will thrive
• Sales DNA Assessment predicts commission fit before you hire
• You interview 4 people instead of 20 (saves 12 hours)

If this system prevents just 2 bad hires per year, you've saved $40,000+ in hard costs alone.

But the real savings? Storm season doesn't wait. Every week without enough reps = thousands in lost revenue.

Real Customer Results

Dallas Roofing Company (28 reps)

Before GhostRep:

• Posted jobs, got 200+ applications per opening
• Owner spent 12-15 hours reviewing resumes and phone screening
• Interviewed 15-20 candidates per hire
• Hired 8 reps over 4 months
• 5 quit within 60 days (62.5% failure rate)
• Cost per failed hire: ~$18K

After GhostRep (3 months):

• AI screened 487 total applicants across 6 openings
• Owner reviewed top 42 video highlights only (4 hours total)
• Interviewed 18 candidates, hired 6
• 1 quit within 60 days (16.7% failure rate)
• Saved ~$75K in bad hire costs
• More importantly: Full sales team in place before storm season

Owner's quote: "I used to spend entire weekends reading resumes and doing phone screens. Now I spend 45 minutes watching video highlights and I know exactly who to interview. The Sales DNA Assessment told me one guy would be great for phone sales but terrible for door knocking—I hired him for inside sales and he's crushing it. That never would've happened with gut-feel hiring."

Integration with Existing GhostRep Tools

The AI Recruiting System isn't standalone—it plugs directly into your full training workflow:

Step 1: Recruit → AI Recruiting System
(Video interviews + Sales DNA Assessment)

Step 2: Assess → Identify development gaps
(System tells you: "Needs objection training" before day 1)

Step 3: Train → Objection Mastery
(150+ practice scenarios targeting weak areas from assessment)

Step 4: Practice → AI Role Play
(Full appointment simulations to build confidence)

Step 5: Coach → Ghost Rep Bluetooth
(Real-time coaching during actual appointments)

One platform. Recruit → Train → Deploy → Support.

How to Get Started

For Current GhostRep Customers:

All three updates are live in your dashboard right now.

Step 1: Go to AI Recruiting System → Settings
Step 2: Enable video interviews (toggle switch)
Step 3: Customize your interview questions (or use defaults)
Step 4: Post your next job—AI handles the rest

Sales DNA Assessment runs automatically for every video interview. No additional setup required.

For New Customers:

Step 1: Book a 15-minute demo
Step 2: We'll show you:

• Sample video interview highlights
• Real Sales DNA Assessment reports
• How to customize your AI interviewer
• Integration with training tools

Step 3: Go live within 24 hours

No long contracts. No per-assessment fees. Unlimited candidates. Flat monthly pricing.

FAQ

Q: How long does a video interview take for candidates?
A: 15-20 minutes. They answer 5-8 questions on video. Can be completed on phone or computer. Most finish in one sitting.

Q: What if candidates don't have good video equipment?
A: Works on any smartphone. AI accounts for video quality when analyzing—focuses on content and communication, not production value.

Q: How accurate is the Sales DNA Assessment?
A: We've validated it across 1,000+ roofing sales hires. Candidates scoring 70%+ have 2.7x higher retention and 1.8x higher close rates than those below 55%.

Q: Can I customize assessment scoring for my company?
A: Not yet, but it's coming Q1 2025. For now, scoring is based on 15 years of roofing sales data across 50+ companies.

Q: Does this replace my recruiting team?
A: No. It eliminates the grunt work (resume screening, phone screens, scheduling) so your recruiters focus on high-value activities: interviewing top candidates, selling them on the opportunity, closing offers.

Q: Can I use this for non-sales positions?
A: Yes! The customizable AI interviewer works for any role: office managers, project coordinators, customer service, etc. Sales DNA Assessment is sales-specific.

The Bottom Line

Bad hires cost you $20K+ each in wasted salary, training time, and lost leads.

Empty territories cost you thousands per week in missed storm season revenue.

Manual recruiting eats 20+ hours per hire reading resumes and phone screening.

GhostRep's AI Recruiting System solves all three:

• Video interviews show you who will perform BEFORE you hire
• Sales DNA Assessment predicts fit, retention, and development needs
• Customizable AI screens 100+ candidates in 48 hours (zero recruiter time)

Stop guessing. Start measuring.

Book a Demo | Log In to Start Screening

Built by roofing contractors who've hired 1,000+ reps. For contractors tired of bad hires.

Related: How to hire roofing sales reps | 30-day onboarding plan