Free contractor tool
SMS Campaign Generator
Make the sender, purpose and next step clear in a short campaign message.
Make the sender, purpose and next step fit in one message
Start with a campaign your team is authorized to send to the intended audience. Use the draft to write the message; check the sending platform’s audience, consent records, opt-out handling and scheduling separately before launch.
Supply the approved audience and campaign action
Define the approved audience
Record the purpose of the message, how the audience accepted this contact and the company’s suppression check. Do not paste recipient lists or personal information into this builder.
Supply an actual offer
Use confirmed service, dates, availability and conditions. A nearby storm does not establish damage, coverage or permission to text a property owner.
Review each variation
Check sender identification, the exact offer, a single next step and the approved opt-out wording. Do not shorten required information just to fit a segment.
Use the approved sending process
Recheck permission and suppressions at send time, respect the company-approved contact schedule and verify that opt-outs reach the system that stops further messaging.
Enter your details
A campaign text should leave no doubt what a “yes” would mean
A campaign text needs a recognizable sender, a clear reason for the message and one action. Enter the approved audience and message purpose before the offer. A reminder to people who requested information is a different message from a new promotion, even when the company and service are the same.
Use permission and suppression checks to describe the actual audience review. The generator does not validate a contact list or send messages. Keep the approved opt-out wording intact and preserve the offer’s conditions; shortening the message should not change who is eligible or what the business is promising.
Ask for one action the recipient can identify
A text that asks whether the customer wants information, an appointment and a referral reward gives a short reply several possible meanings. Choose the approved purpose and one action. For an illustrative information campaign, the reply can request details about the specified service. It should not simultaneously be treated as an accepted appointment or agreement to a separate offer.
Identify the sender and keep the relevant offer conditions intact. If shortening the message removes an eligibility condition, the shorter version no longer says the same thing. Use a reviewed destination when the offer requires more explanation than a concise text can carry, and preserve the approved opt-out wording.
The sending process must handle the audience’s actual permission and suppression state; this drafting tool does not verify a list or deliver messages. Route replies according to what they say. A question needs an answer, an agreed next step needs its actual arrangements, and an opt-out needs the established handling process. Clear copy reduces ambiguity, but the operational record determines what the business may do next.
Write the reply-handling instruction with the campaign
If the message asks whether the recipient wants the service details, “yes” requests those details. It does not by itself accept an appointment. Tell the response team what to send, who handles a question and where an actual booking is confirmed. Keep those instructions outside the customer-facing copy so an internal workflow note cannot be pasted into the text.
Once a specific customer conversation begins, use the individual homeowner text tool for the actual situation. Update the audience and suppression records through the sending system when preferences change. Review delivered messages, replies and accepted next steps separately; a high reply count can include questions, declines and opt-outs as well as interest.
Fictional campaign context
Fall service inquiry
Oakline is preparing an approved campaign for eligible recipients. The office handles gutter-service inquiries. This example has no discount, appointment guarantee or booking link.
SMS draft
Oakline Roofing: Need fall gutter service? Reply with your service question and our office will confirm scope and availability. Reply STOP to opt out.
| Sender | Oakline Roofing appears first. |
|---|---|
| Purpose | A specific service inquiry. |
| Action | Reply with the question; the office owns the response. |
| Opt-out | Verify that the sending platform honors the stated instruction. |
Test the reply path before sending
Confirm which inbox receives replies, who checks it and what happens outside office hours. A message that asks people to reply needs an operational reply route, not just well-written copy.
If the campaign uses a booking link instead
Use the approved destination and check it on a phone. Verify that the available service and appointment options match the text before replacing the reply instruction.
Questions about sms campaign messages
Are these automatically compliant texts?
No. They are drafts. The operator must verify permission, content, contact timing, opt-out handling and provider requirements for the actual audience and campaign.
Is every SMS limited to 160 characters?
No. Encoding and concatenation affect the limits. A single GSM-7 segment supports 160 characters and a single Unicode segment commonly supports 70; multipart segments have lower limits. Check the final text in the provider.
Does adding STOP make a cold list permissible?
No. Opt-out wording does not establish permission to contact the recipients. Use the company-approved permission and suppression process before sending.
Can I omit opt-out handling for reminders?
Do not assume a blanket exception. Have the responsible messaging owner approve the message type and handling under the current company and provider process.