The Sales Playbook
For Home Improvement
Page 3 of 9 · 105 articles
Why Emergency Roof Repair Leads Are Different From Every Other Lead You've Ever Handled At 2:47am, Mrs. Johnson wakes up to water dripping on her forehead. She runs upstairs and finds water pouring through her bedroom ceiling. Her hardwood floors are already warping. Her first thought isn't "I need to compare three quotes." It's "I need this fixed RIGHT NOW." This is the mindset of every emergency roofing customer. They're not shopping. They're not comparing your Better Business Bureau rating
You're paying a marketing agency $3,500 a month to run your Facebook ads. They send you a monthly report showing "impressions" and "engagement" that mean absolutely nothing. Meanwhile, your buddy across town is running his own ads and getting qualified leads for $35 each while you're burning through $4,200 in agency fees plus ad spend and getting leads that cost $127 apiece. The agency tells you it's "the algorithm" or "your market is just competitive" or my personal favorite: "Facebook made ch
Calculate your real 12-month costs: SEO vs Google Ads for roofing companies. Interactive tool shows breakeven point, cost per sale accounting for close rates, and year 2 projections.
Interactive LSA ROI calculator for roofing contractors. Calculate your Google Guaranteed ad budget, expected leads, and revenue. Real cost data from 50,000+ service businesses.
Rank in Google Maps 3-pack for roofing. GMB optimization guide with review strategies, NAP fixes, and weekly maintenance generating 15-25 organic leads.
Calculate your exact door knocking ROI, cost per lead, and canvassing profitability. Interactive calculator shows weekly revenue and lead cost.
Use this calculator to see your actual cost per closed deal based on different lead sources. Adjust inputs to match your market and see which approach makes financial sense.
Calculate your roofing marketing ROI by channel. See your true cost per lead, cost per sale, and ROI for digital ads, door-to-door, and storm leads.
Is Angi Worth It for Roofers? 2025 Review: Costs, Leads & Conversion Rates
Copy-paste email templates for roofing contractors. Follow-up sequences, subject lines, and newsletter ideas that get 34% open rates and 7x more responses.
Most roofing contractor websites convert 0.5-2% of visitors. Learn how optimized sites achieve 12% conversion with mobile-first design, trust signals, and progressive forms. Turn your $4,200 ad spend into 7x more leads.
Most roofing training libraries fail because they're content dumps, not skill development systems. Here's how to organize yours around progressive competencies so reps actually use it—and close 22-28% instead of 15-18%.