The Sales Playbook
For Home Improvement
Page 5 of 9 · 105 articles
Compare traditional vs AI roofing sales training costs. Interactive calculator shows exact ROI, savings, and revenue impact. $99K+ savings for 10 reps/year.
Roofing software companies hide pricing behind "schedule a demo" calls. We publish ours. Here's what they're hiding, the manipulation tactics they use, and why.
Product-trained roofing reps close 15% while conversation-trained reps close 35%. Here's why teaching shingle specs destroys your close rate and what to train instead.
You hired five new reps in January. By April, three have quit and one is barely surviving. Every failed rep cost you $10,000+ in training.
The homeowner just watched your rep's beautiful Leap presentation—financing options, material comparisons, digital signature ready to go. Professional. Impressive. Perfect.
Reps don't quit because they're not hungry—they quit because they don't get paid fast enough. 8-10 weeks to first check kills 60% of hires. Speed matters.
Generic interview questions predict nothing. The 8 questions that actually matter probe for door-to-door rejection experience, commission volatility tolerance, and financial crisis response.
Can you train roofing reps with free ChatGPT? It hallucinates wrong information, can't assess response quality, and doesn't prevent bad hires. Compare infrastructure.
70-80% don't finish videos. 90% forget content within 30 days. Watching objection handling doesn't teach you to handle objections. AI practice does.
Compare GhostRep and Sales Transformation Group. Roofing-specific AI training vs generic methodology. See pricing, features, and when to choose each platform.
OMG's generic sales assessment costs $450 per candidate. GhostRep's roofing-specific AI screening is included in your monthly fee. During storm season, that's the difference between $90,000+ and flat pricing.
