The Sales Playbook
For Home Improvement
Page 4 of 11 · 123 articles
Use this 30-day roofing sales onboarding plan to ramp new reps faster with scripts, role play, field practice, live coaching, and manager feedback.
GhostRep screens 127+ candidates automatically with AI video interviews, custom AI trained on your pitch, and Sales DNA scoring for roofing reps.
Your rep closes 18% when the team average is 32%. Before you fire him, run this 5-step PIP for roofing sales managers.
Practice scenarios built around your products, pricing, and competition, not generic scripts. GhostRep custom video roleplay takes minutes to set up.
HomeAdvisor roofing leads may cost $45-$110 each, but shared-lead close rates can push real booked-job cost to $450-$850. See the math.
Build insurance agent relationships that generate $50K+ in referrals. Plus how to train reps so they don't blow up the relationships you worked to build.
Learn the 3-phase review system roofers use to turn happy customers into Google reviews, stronger local rankings, and more booked leads.
When water is coming through the ceiling at 3am, the first contractor they reach gets the job. How to be that contractor every time.
Your agency charges $3,500/month to show vanity metrics. Your competitor runs ads and closes leads for $35. Here is how to do it.
Roofing Google Ads often cost $145-$350 per lead. Compare PPC vs SEO by cost per lead, breakeven month, close rate, and cost per sale.
