The Sales Playbook
For Home Improvement
Page 8 of 9 · 105 articles
Why homeowners say yes has nothing to do with your pitch. Discover the psychological triggers that actually drive door-to-door appointment bookings.
Sales rep turnover averages 2.5 years, with 90% experiencing burnout. AI-powered management identifies retention risks before resignation by monitoring workload and performance patterns.
Traditional training teaches responses. GhostRep teaches recognition. That's why our reps close 78% more deals and quit 44% less often.
Ghost objections close at 4% vs close objections at 67%. Your reps waste 11.4 hours monthly chasing dead leads. Learn to identify ghost signals instantly and redirect time to real opportunities.Retry
Your top rep closes 180 deals at 36% and makes $280K. Then you send him to upscale territory and he closes 2 out of 23. The problem isn't the leads—it's that he's optimized responses for one demographic and can't adapt.
Authority objections close at 65% vs brush-offs at 8%. Learn the 4 types your reps miss and why misclassifying them costs $335K per rep annually in lost revenue.
After hail storms, roofing companies get 100+ leads but close less than 25%. Learn why most storm leads die in the CRM and how to fix your follow-up system.
Why homeowners use objections to test if you're a salesperson or professional. The framework that passes every test and closes 42% instead of 18%.
Your 90-minute weekly sales meetings waste $1M+ annually in opportunity cost. Daily 15-minute standups save 156 hours per year while improving close rates 27%.
Stop losing 61% of deals to price objections. Learn the proven framework roofing sales reps use to handle "your price is too high" and close more sales.
Your top producer gave notice. Most companies only count $12K replacement cost and miss the compound effect. Use our calculator to see your real 3-year damage.
Storm chasers extract $2.3M over 5 years then collapse. Territory builders generate $4.6M with sellable assets worth $3M-6M. Interactive ROI calculator shows why relationship building wins long-term.Retry